The Phenomenon Of MrBeast Burgers At American Dream

It all starts with Jimmy Donaldson, better known as MrBeast who is a likeable You Tube personality. MrBeast is the fourth most subscribed personality on the You Tube platform and the highest of any individual on Wikipedia.

He is 24 years old and was born in Wichita, KS. MrBeast started on You Tube in February 2013. He spent years trying to crack the You Tube Algorithm until he finally developed a following. The latest report is that MrBeast has 114 million subscribers.

Now comes a brilliant idea. MrBeast decided to sell MrBeast Burgers and he chose one of the biggest shopping malls on the East coast – American Dream located in the Meadowland, N.J. Here he unveiled his new concept McBeast Burgers, on Sunday September 4, 2022 at the opening hour of the mall, 11.00 am. MrBeast personally opened his first restaurant to a stampede of 10,000 young people.

No one expected the throngs that came to the mall. The early birds came two days in advance and by the time the mall opened thousands of young people circled the mall and the stairs in anticipation of seeing MrBeast and eating his burgers. The company sold 6,212 burgers on that first memorable day, which has been recorded for posterity by CNN. It was three times the expectations.

The kids were well behaved. The video proves it. They stood quietly in line, and many ate the combo hamburger with french fries and a coke. No one expected the rush, they ran out of burgers, buns, potatoes and condiments and had to search the neighborhood for more of the same.

There is a lesson to be learned. With teen age kids finding their way to the mall and behaving spectacularly well, one can guess that more promotions for stores are in the works. The company had hired very competent people who supervised and executed their assignment to perfection. American Dream undoubtedly supplied extra security to help maintain order. But there also was a discipline among staff with everybody working diligently at their assigned tasks.

The star of the day was MrBeast. He shook hands with thousands of visitors, posed for pictures with groups, and he sang a little music. He did not sell burgers or assume any job that he was not assigned to.

There is a good chance that other celebrities will find their way in one of the major malls and promote his or her wares. The malls have the space to host large number of people. But you have to deliver – the food has to be great – the values must be visible and the staff has to be ultra-courteous.

I list here the five largest malls in the U.S are Mall of America, American Dream. Mall at King of Prussia, South Coast Plaza and Aventura Mall. The first two belong to the triple five group who initiated mega-malls with the mall in Edmonton, Canada. Simon Property group have full ownership of King of Prussia, PA and joint ownership with Turnberry Associates of Aventura Mall. South Coast Plaza is owned by Segerstrom family.

POSTSCIPT: The singer had a following before he ever started. Social media helped promote the singer and his kind attitude endeared him to his audience. If he keeps his hamburgers of high quality he will be very successful.