The Green Bay Packers Are Raising Ticket Prices

The Green Bay Packers are coming off the worst season of the Matt LaFleur-era.

Green Bay went 8-9 and missed the playoffs for the first time since LaFleur arrived in 2019. It was also just the fourth time the Packers missed the postseason in the last 16 years.

But that isn’t stopping Green Bay from raising ticket prices in 2023.

The Packers announced Wednesday that regular season tickets in the stadium bowl will increase between $3 and $9 per game, depending on location.

“Our overall average ticket price, which includes general bowl and premium seating components, will be just below the NFL’s average,” Packers President/CEO Mark Murphy said in a letter sent to season ticket holders. “We try to keep our tickets as affordable as possible. Additionally, as a business partner to the other 31 NFL clubs, we also want to include an appropriate visiting team share when arriving at our pricing each season.”

The Packers will host eight regular season games and two preseason contests in 2023.

Green Bay’s regular season home games will be against NFC North rivals Minnesota, Chicago and Detroit; AFC West foes Kansas City and the Los Angeles Chargers; and NFC opponents New Orleans, Tampa Bay and the Los Angeles Rams.

Variable pricing again will be used for preseason and regular-season games. With the increases, tickets in respective areas will cost:

• South end zone, 700 Level – $64 for preseason, $128 for regular season (in 2022, prices were $63 and $125, respectively).

• End zone seats – $65 for preseason and $129 for regular season (in 2022, prices were $62 and $123).

• South end zone, 600 Level – $70 for preseason, $139 for regular season (in 2022, prices were $67 and $134).

• End zone to the 20‐yard line – $74 for preseason and $148 for regular season (in 2022, prices were $71 and $141).

• Between the 20-yard lines – $83 for preseason and $165 for regular season (in 2022, prices were $78 and $156).

Green Bay did not raise ticket prices in 2021 after playing the 2020 season without fans due to the COVID-19 pandemic. Last year, the Packers raised ticket prices by approximately 5%.

Lambeau Field has a capacity of 81,441 and Green Bay has a waiting list of more than 140,000. The Packers say their ticket renewal rate is 99%, meaning the recent rise in ticket prices has done nothing to stop fans from coming back.

The Packers reported $61.6 million in net income in 2021-22. They also reported their corporate reserve fund was $440 million.

The Packers are the only publicly-owned, not-for-profit, professional sports team in the United States. Rather than being the property of an individual, partnership, or corporate entity, they are held as of 2022 by 537,460 stockholders.

The stock pays no dividends, though, and isn’t tradeable or saleable.

Despite that, Forbes valued the Packers at $4.25 billion in 2022, which ranked 15^th out of the NFL’s 32 teams. Dallas ranked No. 1 at $8 billion.