‘The Adam Project’ Dethroned In Netflix’s Top 10 List By A Surprising New Show

The Adam Project had a solid run for an original movie on Netflix, staying on top for over a week since its debut in the US, a successful, decently reviewed blockbuster that I’m sure produced numbers for Netflix to brag about.

But its time on top has come to an end and it has been replaced by…something I can’t say I saw coming. That would be the reality competition show “Is It Cake?” which has now taken the #1 spot on the service, leapfrogging over the mini-documentary Bad Vegan, which seemed like it was maybe going to reach #1 eventually.

Is It Cake? appears to have been spawned from a popular internet meme where there would be video of what appeared to be a normal object, then people would cut into it to reveal it was actually an extremely well made cake.

The show version of this concept on Netflix has bakers designing cakes to look like a wide range of objects and then judges eliminate and promote bakers to reach the end for a cash prize. This is not the first reality cake-baking show out there, but it appears to be more limited in scope with the “trying to look like real objects” concept which…I’ll be honest, does not sound like the most alluring hook in the world. But enough people are curious to see what exactly it is to have the series reach #1 on the service.

Is It Cake? feels like a long walk for Netflix down the reality show rabbit hole, where they learned what many channels learned 10-15 years ago, that reality content is cheap to produce and widely watched. One of Netflix’s most popular series over the past year has been Love is Blind, the reality matchmaking show, and we’ve just seen more and more of these reality projects come to fruition as part of Netflix’s “shotgun blast” content strategy, where one day an expensive Ryan Reynolds blockbuster is topping the charts and the next day it’s…a show about people baking cakes to look like bowling pins and shoes.

As for The Adam Project, I would not be surprised that with this kind of performance, it gets the Red Notice treatment and a sequel to be made down the road. However, I will say it’s taken quite a while for Netflix to produce sequels for some of its biggest movie hits. The ones that seem to get made right away are things like Tall Girl 2 or 11 different Kissing Booth movies. But we haven’t seen Bird Box 2, Extraction 2 or anything like that yet.

I have no idea how long Is It Cake? will stay on top here. My guess is that once Bridgerton season 2 arrives in a few days, that reign will end, and the Shonda Rhimes show will stay on top for a good long while.

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