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Taylor Swift’s The Eras Tour has been named the biggest tour of 2023 so far, and the margin is significant. Since it was officially announced as her latest trek on the road, the tour has been a massive success, with tickets selling rapidly. The tour has now been officially recognized as the top-grossing tour of the first half of 2023, surpassing all other contenders with a massive lead.
According to Pollstar, The Eras Tour has generated an estimated $300 million in gross revenue, an astonishing achievement. Swift has sold a staggering 1,186,314 tickets for her shows, and there’s still more to come. These numbers only reflect the first half of 2023.
To put this figure into perspective, let’s compare it to other major tours this year. Bruce Springsteen & The E Street Band’s 2023 Tour comes in second place, having brought in over $142 million thus far—less than half of Swift’s earnings.
In fact, The Eras Tour has outsold the next two biggest tours of 2023 combined, including Springsteen’s tour and Harry Styles’ Love On Tour. Styles’ tour has earned $124 million in the first half of the year, and it is already one of the top 10 biggest tours of all time based on earlier grosses.
Being one of only five tours to surpass the $100 million mark in the first six months of the year, The Eras Tour stands out as the only one to exceed that figure significantly. By the time any other tour comes close to Swift’s $300 million sum in the coming months, she will have extended her lead even further.
Swift’s The Eras Tour is set to continue throughout the summer, with the American leg expected to conclude in Los Angeles. After a break, she will resume the tour later in the year, with new legs taking her to South and Central America, Asia, and Europe. With the ongoing success and expansion of the tour, there is a strong possibility that it will become the highest-grossing tour of all time.
Source: https://www.forbes.com/sites/hughmcintyre/2023/06/27/taylor-swifts-the-eras-tour-is-the-biggest-tour-of-2023-so-far-and-its-not-even-close/