Taylor Swift’s Grammy-Winning Album Surges, Thanks To One Song

Taylor Swift’s Folklore jumps 20 spots to No. 25 on the Billboard 200 as streams of “August” surge in its namesake month. KANSAS CITY, MISSOURI – JANUARY 26: (L-R) Brittany Mahomes, Taylor Swift, and Donna Kelce react after the Kansas City Chiefs defeated the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)

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August is a very exciting month for Taylor Swift, and the current one is proving to be one of her most thrilling in a while. The singer has a hit song of the same name which surges in consumption every year, and its continued popularity helps the full-length it’s featured on become a top performer in her discography yet again — not that Folklore ever really needs the help.

Folklore Lifts on Multiple Billboard Charts

As sales and streams of “August” grow considerably, Folklore improves its standing on a number of tallies. The project rises to No. 3 on the Top Alternative Albums chart and No. 4 on the Top Rock & Alternative Albums roster. It also reappears on the Top Streaming Albums list, blasting in at No. 21, seemingly out of nowhere.

Folklore’s Consumption Grew by 33%

Folklore’s total number of units shifted grew considerably from one week to the next, and all the activity centered around “August” is largely to thank for its uptick. Luminate reports that in the past tracking period in America, Folklore shifted more than 22,100 equivalent copies. That’s up almost 33% from the period before, when it moved 17,700 units. 2,400 copies of those 22,100 were pure purchases.

Taylor Swift’s Album Leaps 20 Spaces on the Billboard 200

All that consumption helps Folklore enjoy its greatest leap up the Billboard 200. The full-length sat at No. 45 last time around, and now, just after half a decade on the tally, it rockets to No. 25.

“August” Becomes a Sudden Top 10 Hit Again

“August” itself is a major win yet again this week in America. The track is a top 10 smash once more on both the Alternative Digital Song Sales and Alternative Streaming Songs charts, as it reenters at Nos. 7 and 9, respectively. The tune even manages a worldwide comeback as it breaks back onto the Billboard Global 200 at No. 50 and the Billboard Global Excluding U.S. nine spaces further south.

The Life of a Showgirl is Coming in Less Than Two Months

August 2025 is especially meaningful for Swift and her massive legion of fans, as they are not only looking back, but also into the future. The singer recently announced her new album The Life of a Showgirl, which is set to drop on October 3.