Taylor Swift’s Album Cut Jumps 6,000% In Sales

Taylor Swift’s “How Did It End?” enjoys a 6,000% sales spike after being featured on And Just Like That. LONDON, ENGLAND – AUGUST 15: EDITORIAL USE ONLY. NO BOOK COVERS. Taylor Swift performs onstage during “Taylor Swift | The Eras Tour” at Wembley Stadium on August 15, 2024 in London, England. (Photo by Gareth Cattermole/TAS24/Getty Images for TAS Rights Management )

Gareth Cattermole/Getty Images for TAS Rights Management

Even when Taylor Swift is between album cycles, she finds a way to manage impressive feats on the charts. With no new singles out and fans still speculating about her next move, one of her album cuts has returned to the spotlight, proving once again that even her lesser-known songs can become big wins under the right circumstances.

Taylor Swift Syncs With “And Just Like That”

On the July 25 episode of HBO’s And Just Like That – which is set to end with its third season, according to a recent announcement – an emotional farewell between Carrie Bradshaw and her beau Aidan was set to the soundtrack of “How Did It End?” The track, originally released as a bonus cut from The Tortured Poets Department: The Anthology Edition, played during the episode’s closing moments, and that meaningful sync helped the tune surge on streaming platforms and download stores.

A Sky-High Sales Boost

Thanks to the high-profile placement, “How Did It End?” experienced a massive uptick in purchases. According to Billboard, from July 25 to 28, the song sold more than 500 copies in the United States (per Luminate). That’s a 6,000% jump from the previous week.

Streaming Numbers Rise as Well

While the bump in streaming was less dramatic when compared to sales, it was still significant. The track pulled in 391,000 official on-demand streams over that same four-day period, up 22% week-over-week. For a deluxe edition track that debuted more than a year ago and which wasn’t pushed as a single, that’s a solid showing.

A Deluxe Edition Track That’s Still Popular

“How Did It End?” made its first chart appearance back in April 2024, when it debuted at No. 35 on the Hot 100 when The Tortured Poets Department: The Anthology Edition arrived. It’s not common for an album cut from a deluxe reissue to break into the top 40 on the chart, but nothing about Swift’s career is common.