NASHVILLE, TENNESSEE – MAY 07: EDITORIAL USE ONLY Taylor Swift performs onstage for night three of … [+]
Taylor Swift recently surprised her fans by announcing the re-release of her latest album Midnights, which is now available as a special deluxe edition. She only gave her legion of followers a few days’ notice before sharing the updated set, which now includes exciting additions like an unreleased track, an extended collaboration with Lana Del Rey, and a remix featuring rapper Ice Spice. The release of that latter cut could become especially meaningful, as it has the power to potentially propel her latest single back toward the top of the Hot 100.
Swift unveiled the remix version of her single “Karma” featuring Spice on Friday (May26), with the new take on the smash ending up as something of a fusion of styles that makes the track even more radio-friendly than it already was. The inclusion of the rising rapper could reignite interest in the song and potentially make it a hit once again.
“Karma” was chosen as the third official single from Midnights in early May, and it quickly gained momentum on the charts after being sent to radio. While it is still ascending, its rise has slowed recently. The new remix featuring Spice, who is currently generating considerable buzz in the music industry and is already a hitmaker in her own right, might provide the song with the boost it needs to regain its momentum as a radio single.
In the same week that Midnights opened at No. 1 on the Billboard 200 chart, “Karma” had a strong start and debuted in the top 10 of the Hot 100. It was one of 10 immediate winners for the singer-songwriter, as that frame, Swift became the first artist in history to control the entire top 10 positions on the highly competitive tally.
While “Karma” initially peaked at No. 9 on the Hot 100, it hasn’t returned to the top 10 since its debut. Currently, the single is at No. 27 on the chart, and in the previous week, it climbed from No. 35 to No. 32, showing a smaller gain compared to earlier periods.
With Spice now featured on the remix, fans are expected to eagerly purchase and stream both versions of “Karma.” Billboard will combine the consumption activity from both versions into a single charting entity, as is customary for this kind of remix. This means that the song is likely to experience a significant surge on the Hot 100 after its first full week of availability is up (which is in a few days).
“Karma” might not only re-enter the top 10 on the Hot 100, but it could also potentially achieve a new peak position. While an immediate No. 1 on the ranking seems unlikely, the track may enjoy a second life, and if radio quickly favors the new take, anything is possible for the pair.
Source: https://www.forbes.com/sites/hughmcintyre/2023/06/02/taylor-swift-and-ice-spices-karma-could-be-headed-for-a-new-hot-100-peak/