Tatum 4s Tell The Story Of A Celtics Star Chasing Something Bigger Than Himself

Boston Celtics star Jayson Tatum has launched the latest edition of his signature sneaker, the Tatum 4s.

Jordan Brand

Jayson Tatum has unveiled the latest edition of his signature sneaker. Jordan Brand’s new Tatum 4s are the lightest shoes in the Jordan Basketball line. They are engineered for precision and efficiency, and designed to keep elite players fresher, longer.

“Greatness isn’t just about wins – it’s about how you handle setbacks and keep moving forward,” said Tatum. “Getting back to my best hasn’t been easy, but every challenge has taught me something and made me stronger. I’m not the same player I was before, and I’m proud of that. The Tatum 4 is part of that journey – it’s built for the grind and reminds me what resilience looks like when you’re chasing something bigger than yourself.”

As the Boston Celtics star rehabs from a torn Achilles, he is working out six days a week. Tatum has spent much of this offseason training at the Auerbach Center. The dedication to his recovery process has even impressed Dr. Martin O’Malley, who operated on him after the injury.

“I don’t think I’ve seen a person’s calf look as strong as his,” Dr. O’Malley told People Magazine. “At six or eight weeks, he was doing double-heel rises. He worked his calf so hard that the side effect of loss of strength, I don’t think he’s going to have any.”

That commitment will help Tatum return on the target date he has circled on his calendar. Perhaps that game is on Mar. 4, the day after his 28th birthday. The Celtics host the Charlotte Hornets that night.

While the six-time All-Star may have to remain patient for a bit longer than that, what he has stated definitively is “Whenever that date is, it will be a home game in front of the fans at TD Garden. That is something that I have dreamed about and envisioned,” he told ESPN’s Malika Andrews.

When Tatum returns, as Dr. Kevin Stone, a leading expert in Achilles tendon repair, detailed to this author, there have been significant advancements in treating this injury. It’s at the core of why he declared, There’s nothing about an Achilles rupture that should prevent him from coming back better than he was before.”

When the five-time All-NBA selection takes the floor for the first time, welcomed back by a raucous ovation from the TD Garden faithful, expect him to have a pair of the Tatum 4s on his feet.

What to know about the Tatum 4s

The Tatum 4s, the lightest shoes in the Jordan Basketball line, are built close to the foot for responsive, propulsive movement. The S-Seam Strobel wraps the foot for fluidity and control, while the forefoot Zoom Air delivers explosive energy return.

The stability shank supports deep-game performance and quick transitions. A multi-traction outsole enhances grip and responsiveness. The sneakers’ material mix reduces heat and maintains freshness without any added weight.

As for its artistic design, Tatum continues to tell a story, often highlighting a part of his identity, through his signature sneaker. The St. Louis colorway, available globally, celebrates his hometown team’s colors. The ‘0’ on the back replicates his diamond chain pendant of the number on his jersey. The sneaker’s high-quality suede gives it a premium feel. Its mesh elements reflect St. Louis’s dynamic energy.

The Jordan Brand Tatum 4s are available in full-family sizing for $135 for adults. They are $95 for grade school students, $75 for preschoolers, and $55 for toddler sizing. They will go on sale Oct. 10 at Jordan.com and select retail locations.