Stray Kids Can Conquer Billboard’s Albums Chart—Here’s What’s Next

Stray Kids recently celebrated their third No. 1 album on the Billboard 200 as their latest release 5-Star not only reached the summit, but also achieved one of the largest sales sums of 2023. As this talented group continues to prove their ability to dominate the charts, fans and industry insiders are eagerly speculating about what lies ahead for Stray Kids.

Let’s explore some potential milestones that could be on the horizon for one of the bestselling vocal groups in the world.

A Hot 100 Hit

Despite their consistent album chart success, Stray Kids have yet to chart a Hot 100 hit. This achievement presents a different challenge, especially for foreign acts. However, considering the promotional power they possess, it is not inconceivable that Stray Kids could achieve a Hot 100 win in the future. Just like their predecessors BTS, who climbed the Hot 100 only after achieving album chart success, Stray Kids might follow a similar path and make their mark on the prestigious chart.

Sustained Success With Albums

Stray Kids, like many artists, often witness their albums debut high on the Billboard 200 chart, only to quickly descend in subsequent weeks. Their next noteworthy accomplishment on this specific list could be releasing a title that remains on the ranking for an extended period, potentially even spending several weeks at No. 1. While this feat is relatively uncommon for K-pop groups, Stray Kids’ immense popularity and dedicated fanbase make it a realistic goal for them to strive for and attain.

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Radio Play

While many K-pop acts enjoy robust sales in the U.S., they often struggle to achieve significant success at radio. This could be due to limited exposure outside certain circles or the labels’ reluctance to invest in promoting singles to radio DJs. If Stray Kids aspire to secure a Hot 100 hit that resonates with audiences over a prolonged period, they will need to actively pursue American radio airplay.

Awards

Following their commercial success, Stray Kids should consider aggressively pursuing major awards. The prestigious Grammy Awards could be a target, although historically, K-pop acts have not received much recognition via this organization. BTS is the only K-pop act to have earned Grammy nominations thus far. Despite their massive global influence and numerous chart-topping hits, they have yet to win a Grammy. Stray Kids, however, have the potential to secure nominations and potentially win various other prizes, including the American Music Awards and several MTV honors.

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