Spotify Concludes MAISON ENHYPEN In LA, Plans For More K-Pop Collabs

LOS ANGELES, CALIFORNIA – AUGUST 17: (L-R) Ni-ki, Jake, Heeseung, Sunoo, Jay, Sunghoon and Jungwon of ENHYPEN attend MAISON ENHYPEN: Los Angeles at NYA-East on August 17, 2025 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for Spotify )

Getty Images for Spotify

On Sunday, August 17, ENHYPEN and Spotify’s campaign for the group’s ‘Walk The Line’ World Tour made its final stop in Los Angeles.

Prior to LA, Spotify x MAISON ENHYPEN hosted three successful fan activations, featuring interactive zones inspired by their latest mini-album, DESIRE : UNLEASH, in Seoul, Jakarta, and Tokyo.

Unlike the pop-ups seen in Asia, which were made available to everyone, the Los Angeles event was a much more intimate and exclusive one-night-only experience for select top ENGENES, the name for ENHYPEN’s fans.

Dedicated ENGENES with invites lined up as early as 8 am to experience the “manor of desire.” The studio was designed to reflect ENHYPEN’s vampire lore, featuring red mood lighting and IV bags filled with “blood-like” contents (in reality, it was juice). There were a few photo opportunities, but the main attraction was the Late Night-looking talk show set with a blood moon raised behind it.

Following their sold-out show at BMO Stadium the night before, ENHYPEN – comprised of members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki – showed up to the event for a live 40-minute Q&A, hosted by actor Justin H. Min. The group talked about their world tour, eating at Chipotle, fan comments, and playing a game where they shared things they’d desire or deny. It was a great end to their North American leg of their world tour.

Spotify’s partnership with ENHYPEN was a no-brainer for the popular streaming service. The MAINSON ENHYPEN campaign was a success, with constant visits to the activations in Seoul, Jakarta, and Tokyo, as well as a packed house at the Los Angeles event. ENHYPEN has been a powerhouse in the music scene, having seen a 345% increase in U.S. streams on Spotify over the past five years, with an average annual growth rate of 50%. Within the past 12 months, their average monthly listeners in the U.S. have increased by 23%.

“ENHYPEN represents everything we love about K-Pop: mind-blowing performances, a powerful story behind their music, and an incredibly engaged, creative fandom,” says Leroy Harris, Spotify’s Global Head of Music Marketing. “We’ve seen them grow year after year, and their songs touch on universal themes of self-growth and connection that a lot of people relate to. They were an obvious match. It was also important to us that they were so open to participating in such an intimate fan experience, and we loved seeing how excited ENGENEs were.”

It’s not the first time Spotify has teamed up with K-pop artists. They collaborated with SEVENTEEN, JENNIE, BLACKPINK, and other artists on immersive experiences, listening parties, and performance showcases. K-pop has experienced a significant increase in streaming in the U.S. over the years, with a 65% total rise over the past five years, averaging an annual increase of 14%.

Spotify plans to work with more K-pop artists in the future, as the genre has truly become a global movement. They plan on more collaborations that feel more unique and authentic between the artists and their fans.

“We want to keep finding ways to bring fans closer to their favorite artists across multiple genres,” says Harris. “The Night Time Show format was an immediate click with ENHYPEN, and that’s the kind of synergy we’d be looking for in our next partnership.”