Spiff Up Your Wardrobe With The Latest Hotel Amenity From Cambria Hotels

Cambria Hotels, part of the Choice Hotels Group, is fresh off its heels with a new marketing effort that may just put a new spring in your step!

The growing hotel brand just launched the “Cambria Hotels Thread Collection,” a series of socks designed by local artists to reflect the communities, and deliver a “sense of place,” where it has hotels. This is meant to be yet another way to showcase a bit of the destination while also providing the opportunity for guests to take home something reflective of the where they stayed.

It’s a win-win for both the hotel brand and some of the more than 60 local communities where it has hotels.

The upscale brand, part of the Choice Hotels Group, places a strong emphasis on showcasing the local destinations of its properties. Through interior design and locally sourced restaurant and bar menus, these hotels pep up travel for road warriors and leisure visitors by giving them some regional flair.

“At Cambria hotels, we strive to uplift the voices and local businesses in the communities where we are located. By offering our guests a sense of place—from on-site offerings like menus featuring native ingredients and locally crafted beers, to special design touches that speak to the history of the destination, to a pair of destination-inspired socks—we’re able to provide experiences that transcend the walls of our hotels,” says Janis Cannon, senior vice president, upscale brands, Choice Hotels.

The first three socks in the collection represent three of its newer hotels: the Cambria Hotel Portland Downtown Old Port, Cambria Hotel Columbia Downtown The Vista, and Cambria Hotel Downtown Phoenix Convention Center. The original artwork on each pair of socks is reflective of the community.

The Columbia, S.C. hotel tapped young designer Ija Charles , a self-taught artist and entrepreneur, to create the look. She is known around the South Carolina capital for her large-scale murals. Heather Freitas created artwork that reflects the “Arizona skies” in her sock design. She often uses recycled materials to explore feelings of human emotion and environmental issues in her other artwork.

Portland, Maine visitors can enjoy a design from Mexico City-born multimedia designer Pam Chavez, who currently resides in Portland. She enjoys spending time in the outdoors, and brings appreciation for her Latinx heritage and love for nature into her work.

Each Cambria Hotel is unique in its design to show a local sense of place while offering familiar amenities like lobby lounges with local craft beer and spa-inspired bathrooms with Bluetooth-compatible mirrors. Hotels have modern amenities like fitness centers and restaurants, but take things a step further by tapping interior designers to weave in a local story into each property.

Cambria participates in the Choice Privileges loyalty program, and this fall, members can earn bonus points when staying with any of its participating brands.

Earlier this year, Choice acquired Radisson Hotels Americas, adding nine brands to its collection. This helps to broaden the scope of hotel brands, price points and redemption opportunities for loyalty program members.

The socks are still in a first-launch stage, but will soon be available at more hotels in the coming year.