IndyCar used the famed South By Southwest (SXSW
The first of the six-part docuseries will premiere from 9-10 p.m. Eastern Time, Thursday, April 27 on The CW Network.
SEE: Video
The footage was first shown this week at the annual South by Southwest (SXSW) conference in Austin, Texas, during a panel discussion with NTT IndyCar Series drivers Alexander Rossi and Pato O’Ward and “100 Days To Indy” director Patrick Dimon.
Produced by Penske Entertainment and VICE Media Group, the six-part series will take fans behind the scenes to chronicle the bold and brash personalities of the NTT INDYCAR SERIES as they begin the 2023 season and start their quest for racing’s greatest prize: the Indianapolis 500 presented by Gainbridge on Sunday, May 28.
“Having six episodes prior to the Indy 500 is going to so important to drive people to our sport to show them the inside, not just what happens on the track,” IndyCar and Indianapolis Motor Speedway owner Roger Penske told me. “VICE and The CW are fully committed along with the teams. I’m going to be very interested to see the outcome.
“We are doing everything we can to make it great. We know what ‘Drive to Survive’ did for Formula One and we hope we get the same kind of bump from our fans with ‘100 Days to Indy.’”
Penske knows it is very important to create a new generation of IndyCar fans with demos and new sponsors. He wants to ensure that the series continues to grow under the Penske Corporation stewardship.
From the balmy high-speed turns of St. Petersburg, Florida, to the demanding banked oval in Fort Worth, Texas, and the sun-swept streets of Long Beach, California, every mile is an epic moment as “100 Days To Indy” takes viewers into the driver’s seat for unprecedented access to top NTT IndyCar Series stars. The series will showcase all the intense preparation, relentless competition, a few pranks, and plenty of speed before the green flag drops and 300,000 fans roar at the world’s largest single-day sporting event.
It is produced by multiple award-winning VICE World News, “100 Days to Indy” is directed and co-executive produced by Emmy Award-winner Dimon and executive produced by Bryan Terry for VICE. Adam Marinelli serves as showrunner and co-executive producer, and Falguni Lakhani Adams is executive producer for VICE TV. “100 Days To Indy” is distributed globally by Vice Content Distribution.
Source: https://www.forbes.com/sites/brucemartin/2023/03/15/special-sneak-peek-released-for-100-days-to-indy-indycar-and-indianapolis-500-docuseries/