Snoop Dogg and Champ Medici join MOBLAND to launch digital weed in the metaverse

Hip-hop star Snoop Dogg has teamed up with the popular Mafia-styled metaverse game MOBLAND to bring digital cannabis to the metaverse.

Through the partnership, MOBLAND will offer the ecosystem’s first-ever Grow-and-Earn project.  There will be a limited-edition Snoop Dogg digital weed farm NFTs, MOBLAND noted in the announcement.

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The digital weed lands and business buildings offering will also feature NFT content from crypto investor Champ Medici.

Taking advantage of the ‘paradigm shift’

A host of celebrities and artists across the globe have become some of the biggest proponents of NFTs. Paris Hilton and NFL star Tom Brady are two of the most famous. Snoop Dogg is the other.

Calvin Brodus – that’s the hip hop star’s real name – has also been a prolific collector, while he counts an investment in  Bored Ape Yacht Club developer Yuga Labs as one of his main dives in the space.

The collaboration with MOBLAND comes hot on the heels of Snoop Dogg’s launch of an NFT collection on the Cardano (ADA) blockchain. The venture, just one of the most recent from the veteran rapper, also involved Champ Medici.

The two penned a deal with NFT platform Clay Nation that’s set to see fans and collectors access several NFTs. These include unreleased music, iconic collectibles and limited edition ‘pitches’.

On his partnership with the Mafia metaverse game, Snoop Dogg said:

My son showed me the importance of collaboration with MOBLAND to introduce the first-ever digital weed farms as NFTs. There is a paradigm shift happening here and I want to be at the forefront of this.”

Spurring metaverse and GameFi growth

MOBLAND wants to use the partnership not only to bring digital cannabis to the metaverse, but also to spur fresh adoption in GameFi.  The MOBLAND team plans to launch the business buildings in the metaverse later in the quarter, according to co-founder Roy Liu.

MOBLAND has received backing from several angel investors, including  Terraform Labs Do Kwon, Twitch co-founder Justin Kan, Illuvium co-founder Kieran Warwick and former Parafi Capital partner Santiago R. Santos.

​​Animoca Brands and Spartan Group are also among the leading venture capital firms to back the project.