Snapchat & TOGETHXR Team Up To Empower Women Athlete Digital Creators

Snapchat and TOGETHXR have joined forces in a first of its kind partnership to address one of the most persistent inequities in sports: the gender gap in media exposure and earning potential. The initiative, called Snap the Gap, is a content accelerator program designed to help up and coming women athletes grow their personal brands, expand their audiences, and unlock sustainable revenue through Snapchat’s creator tools and storytelling platform.

Launched by TOGETHXR, the media and commerce company founded by sports icons Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, the program reflects both organizations’ shared mission to change the game for women in sports, both on and off the field.

Snapchat & TOGETHXR Snap The Gap

“We are thrilled to partner with Snapchat on Snap the Gap, a first of its kind female athlete creators program on the platform,” said Paula Hughes, TOGETHXR’s Chief Digital Officer. “This collaboration lowers the barrier to entry for revenue opportunities for the athletes, who not only excel in competition, but who are also shaping culture and growing communities across women’s sports.”

The program supports nine standout athletes, each selected for their athletic excellence and cultural influence. They include:

• Michelle Alozie, forward for the Houston Dash and Nigeria Women’s National Team
• KK Arnold, guard at the University of Connecticut
• Croix Bethune, midfielder for the Washington Spirit
• Sarah Fillier, forward for the New York PWHL team and Canadian national team standout
• Rickea Jackson, forward for the Los Angeles Sparks
• Kyrstin Johnson, gymnast at Temple University and the first HBCU gymnast to win a national vault title
• Mia Rogan, distance runner at Michigan State University
• Haleigh Washington, Olympic gold medalist and professional volleyball player with LOVB
• Erica Wheeler, guard for the Seattle Storm and the first undrafted player to win WNBA All-Star Game MVP

Snapchat & TOGETHXR Align Mentorship And Monetization

These athletes will receive direct mentorship from Snapchat and content development support from TOGETHXR. The goal is to turn their athletic journeys into compelling, monetizable storytelling, allowing them to grow their audiences, build their brands, and unlock new revenue streams.

“At Snapchat, we’ve seen how powerful it can be when athletes share their journeys in their own words,” said Emma Wakely, Snapchat Sports and Media Partnerships Manager. “With mentorship, tools, and a platform built for real storytelling, we’re helping them shape the future of women’s sports on their terms.”

This effort comes at a pivotal moment. Women’s sports are experiencing unprecedented momentum, yet female athletes continue to receive a fraction of the media coverage and sponsorship opportunities that male athletes enjoy. Programs like Snap the Gap aim to shift that reality by giving athletes the tools and support they need to own their narratives and grow their careers outside of competition.

Snapchat’s sports footprint makes it a powerful partner.

• Over 170 million users watch sports coverage on Snapchat each month
• More than 400 female athletes are verified creators
• WNBA content alone has grown more than 300 percent year over year

Snapchat & TOGETHXR An Athlete Owned Future

“Snapchat is a platform I use often, and I’m excited to continue to grow my brand doing something that I genuinely enjoy,” said Alozie. “Snapchat and TOGETHXR are making it possible for women’s sports and women athletes to gain visibility and opportunity by showcasing who we are both on and off the field.”

As the landscape of women’s sports continues to evolve, Snap the Gap offers a compelling blueprint for what’s next: a future where athletes are not only celebrated for their performance, but also empowered as storytellers, brand-builders, and leaders in a new era of digital media.