The New York bank juiced its growth by combining a traditional commercial real-estate business with divisions catering to customers too small or complicated for its crosstown Wall Street rivals: entrepreneurs and law firms, taxi drivers and crypto companies. Red tape was minimal and customer service was a top priority.
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Source: https://www.wsj.com/articles/signature-banks-quirky-mix-of-customers-fueled-its-rise-and-hastened-its-fall-8bc10cd2?siteid=yhoof2&yptr=yahoo