Scottie Scheffler, the world’s No. 1 golfer, has signed on as a brand ambassador for GOLFFOREVER. … [+]
Scottie Scheffler piled up four PGA Tour wins, most notably his breakthrough major win at the Masters Tournament, in the six months after he started using an at-home golf fitness training system called GOLFFOREVER. So, it’s not a big surprise that Scheffler has signed on as an ambassador for the brand — the first endorsement deal for golf’s No. 1-ranked player since his Masters victory last month.
Scheffler, 25, will appear in video content and advertisements, using the GOLFFOREVER system similarly to the way he incorporates it in his daily routine.
“It’s a tool and approach that is critical to my preparation for the PGA Tour, and I respect GOLFFOREVER’s mission of helping all golfers improve their bodies and play their best with the same scientific approach as mine,” said Scheffler. “I’m proud to be their ambassador and excited for the relationship ahead.”
Scheffler joins another Texan, Justin Leonard, who was GOLFFOREVER’s original PGA Tour ambassador and is transitioning to the PGA Tour Champions this summer.
In November 2021, Scheffler was introduced to the system by a chiropractor and trainer he’s worked with for the past decade: Dr. Troy Van Biezen, who is also a contributor and marquee instructor within the GOLFFOREVER app. The two have worked together to develop a variety of pre-round warmups, flexibility routines and strength workouts that Scheffler follows daily, including during the week of his three-stroke win at Augusta National.
Scheffler has been using the the GOLFFOREVER system since November
GOLFFOREVER pairs a multi-use fitness and warmup tool with video-streaming routines to help improve flexibility, core strength, balance, rotational power and injury recovery. The first golf-specific home training program to pair the use of home exercise equipment with streaming instruction, GOLFFOREVER customizes each golfer’s exercise routines through a proprietary strength and flexibility test.
“Anyone who knows this game understands that any slight advantage PGA Tour players can get over their competition can mean the difference between winning and missing cuts,” said GOLFFOREVER Managing Director Jon Levy.
“We’re honored Scottie chose to train with our new system last fall, and that he continues to prepare his body and his game with it on a nearly daily basis,” Levy added. “This opportunity not only shines a spotlight on what elite players like him to do to maximize their potential, it will help all golfers learn just how much they can improve their game with GOLFFOREVER.”
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Source: https://www.forbes.com/sites/erikmatuszewski/2022/05/12/scottie-scheffler-lands-first-endorsement-deal-since-masters-win/