As per the December 7 press release, Reebok and Futureverse are collaborating for the launch of Reebok Impact which will offer digital wearables and digital experience with the involvement of AI.
Reebok is expanding the ways to interact with consumers through its products from footwear to apparel. Futureverse and Reebok intend to expand together and add functionality and integrations to gain new experiences.
Views of Reebok CEO Regarding Collaboration
Reebok Impact will facilitate blockchain-based gaming and metaverse experiences for customers. Todd Krinsky, CEO of Reebok said in a statement “Reebok is deeply entrenched in consumer trends and transformative technology.”
He also added, “Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility.”
About Futureverse and Reebok Companies
Futureverse is a leading content and metaverse AI technology company. It is backed by many world-class investors. In a press release, the company announced its iconic partnership with the sports culture brand Reebok. Both companies are partnering to create innovative artificial intelligence, web3 blockchain-based gaming, and metaverse experiences for consumers.
It is a revolutionary AI and metaverse technologies that enable open, scalable, and interoperable apps, games, and experiences. It has a vast digital collectibles community and has strategic partnerships with the leading partnership with brands.
Reebok is a renowned company that specializes in the athletic footwear space and now they are aimed to revolutionize fashion in the digital world. Futureverse and Reebok partnership will help mass consumers dive into artificial intelligence and digital wearables. This collaboration will highlight that physical sneakers and their digital footprint hold the same significance. Together both companies are developing digital possibilities for the consumers.
Reebok is a sports culture brand, known as an athletic footwear brand that has changed the direction of sport. The company is interested in introducing innovations that will propel the industry forward. Now, the company is seen as an intersection of activity, lifestyle, and sports brand that offers high-quality and modern styles adaptable for every occasion.
Summary
Reebok and Futureverse have collaborated for the launch of Reebok Impact, which will facilitate digital wearables along with virtual experience for the customers.
Many brands are including Web3 and Metaverse experience in their businesses. It shows that the businesses are aware of the benefits of this inclusion. They will showcase their product to a wider range of audiences.
Combining the businesses with AI, virtual reality and NFT will increase brand awareness and a large number of customers will engage with the products using the digital experience.
Steve Anderson is an Australian crypto enthusiast. He is a specialist in management and trading for over 5 years. Steve has worked as a crypto trader, he loves learning about decentralisation, understanding the true potential of the blockchain.
Source: https://www.thecoinrepublic.com/2023/12/21/reebok-and-futureverse-partner-for-reebok-impact-launch-in-2024/