Boosted by hit podcasts like Murder & Magnolias and The Seduction, NBC News in December jumped ahead of The New York Times
NBC had six podcasts that reached #1 on the Apple
The December podcast ranking comes as NBC had its best year ever for podcasts, with a combined 63 million monthly downloads—up 24% from 2021. December also marked NBC’s 16th straight month with more than 50 million downloads.
For NBC, podcasting—where true crime is one of the most popular subjects—was a gift: a chance for Dateline NBC to bring its true crime stories to an entirely different audience and in an entirely different way. Keith Morrison’s The Seduction told the story of a 2008 murder case complete with twists and double-crosses. In contrast, Rachel Maddow’s Ultra takes listeners back to the 1940s, unspooling a tale of extremists aiming to overthrow the U.S. government.
Overall, The New York Times’ The Daily was the top-rated podcast in December—its 50th month at #1—followed by Wondery’s Morbid and NBC’s Dateline NBC. Fox News’ Fox News Hourly Update jumped two spots to #12, and CNN’s CNN 5 Things climbed one spot into 15th place.
Source: https://www.forbes.com/sites/markjoyella/2023/01/18/rachel-maddow–and-dateline-push-nbc-news-into-top-tier-of-podcast-producers/