Rachel joins OKX as a seasoned ad and marketing exec to build out the brand on a global scale.
Rachel Conlan has been working behind the scenes with OKX since December. She joined us full-time just this April. Leading Global Brand Partnerships at top talent agency CAA, Rachel helped OKX negotiate our first high-profile global deals with the likes of Manchester City and McLaren Racing.
We’ve known her for a while, but now that Rachel’s officially on the OKX team, she’s sharing her thoughts on joining the crypto industry and the exciting moment — and challenges — ahead for OKX.
What has it been like coming to work in the crypto industry?
I won’t lie — it’s been pretty crazy. It’s an industry that, unlike many others, is moving at a hyper-fast pace. This makes it both a scary and very exciting prospect.
The crypto industry is also very multifaceted. What we do involves working with VIPs and KOLs, among many others. You have to be able to wrap your head around the best ways to work with all of these people while finding ways to stay ahead.
What is happening with the crypto and blockchain sphere is similar to what happened when social media first started to transform marketing. Things are changing at a rapid pace, and you have to be constantly learning new things to ensure you keep up!
What is it about OKX’s vision and mission that excites you?
OKX is the most powerful exchange that no one knows about. Until now, the company has been very focused on building the highest-quality functionality and products out there in crypto.
We now have the chance to bring those outstanding offerings to more users, which is very exciting!
What attracts me most about the company’s mission is its emphasis on helping users establish financial freedom.
Ultimately, crypto is based on an ideology that is about investors taking their finances into their own hands, which obviously has deep ramifications for their lives.
Furthermore, a lot of this is about emancipating everyday people from organizations that don’t necessarily have their best interests at heart.
As a seasoned marketing and community-building exec, what do you see as missing in terms of making crypto more mainstream?
Until now, the crypto industry has been very focused on transmission and product benefits, as opposed to building meaningful emotional connections. The way I see it, we have the chance to change that.
We need to take a more campaign-based approach that is packaged for specific audiences, not just for the masses. We also need to focus more on services and community-building.
Are you anticipating any big challenges ahead?
There are always challenges when you’re on a journey to bring something new and potentially revolutionary to the mainstream.
So much of this is about making sure people are properly educated, which obviously takes a lot of time and effort.
The negative headwinds that are constantly assailing the crypto space also present a challenge. But, looked at in another way, these also present opportunities.
Are there any specific things you really want to achieve during your time at OKX?
If I do my job well, we will be on our way to becoming both a household name and the most beloved brand in all of crypto!
I’d also love to contribute to helping people improve their understanding of crypto so that it can further enter the mainstream. This way, more people will realize just how much the space has to offer them.
Does OKX have any big plans for the year ahead?
We’re lining up a significant global campaign that will announce OKX to the world.
We have signed some very big partnerships with the likes of Manchester City, McLaren and Tribeca. The next year will therefore be about activating these partnerships and bringing them to life to create experiences that fans — as well as our own community — won’t soon forget!
Not an OKX trader yet? Sign up today and join our world-leading crypto ecosystem
Ready to trade crypto on the move? Download the OKX app to put the most powerful crypto platform right in your pocket.
Source: https://www.okx.com/academy/en/meet-okx-head-of-brand-and-partnerships-rachel-conlan