Q&A with Ben Caselin, Head of Research & Strategy at AAX

AAX, a leading cryptocurrency exchange for institutional investors, partnered with analysis provider The Tie to add more tools for users.

Through the partnership, AAX will be able to provide more detailed analysis of crypto markets based on volume alerts, quantified sentiment analytics, and reliable news feeds.  

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Invezz talks to Ben Caselin, Head of Research & Strategy at AAX.

What sets AAX apart from other cryptocurrency exchanges for institutional investors?

AAX serves both retail and institutional investors, delivering a user-friendly platform that can accommodate the requirements of sophisticated investors. 

At AAX we pride ourselves on being very responsive to our user base. Our mission is to drive the adoption of Bitcoin and crypto through public engagement, education, innovation at the level of infrastructure and through partnerships. 

AAX was the first to adopt LSEG Technology’s institutional-grade matching engine, enabling us to deliver a high-performance and reliable trading platform on par with traditional markets. We were also the first exchange to switch to the Satoshi Standard, offering free Bitcoin trading for ultra-small holders, delivering on the idea that AAX is for everyone.  

How is the partnership with The Tie helping improve the position of AAX in the crypto space?

Over the past two years, AAX has focused mostly on building out the infrastructure and core products. This year is about expansion which requires the exchange to stay on-trend and in tune with the wider market even more. We deliver this experience to our users through early listings, our academy, through curated events and campaigns. 

Partnering with The Tie enables AAX to raise the user experience to a higher level. In addition to price and funding data, through The Tie users on AAX will be able to gain insight into social sentiment around a range of cryptocurrencies which can be of great use to both day and swing traders, and even long-term holders.

What are the most important tools The Tie is adding for users?

Users will have access to a dashboard on AAX to gain insights into social sentiment around particular projects and tokens, enabling them to make a more informed decision in terms of trading strategy. 

What challenges or problems is the integration between Tie and AAX helping solve? 

In addition to being closer to the public conversation around crypto, integrating with The Tie supports the concept of AAX as a “listening platform”. More than contributing to discourse, users will be able to use social media – which has proven to be a big driver of trade volume and traction – to their advantage.

How reliable will the Unique sentiment score be as a predictor of future market developments? 

Especially with big crypto assets like Bitcoin and Ethereum, because the sample size is significant, The Tie provides very reliable indicators. Of course, sentiment can change quickly, especially with less prominent coins, but in addition to technical and fundamental analysis, data from The Tie provides an advantage to our users in the market which they will not get elsewhere.