PXG’s new GEN6 driver, and other club offerings, come at a price point that might be surprising to … [+]
The newest driver in PXG’s flagship 0311 line of golf clubs is making its debut with a couple of notable differentiators.
The first is price tag.
When PXG released its first clubs back in 2015, the brand was known for the high price points that accompanied its high-tech offerings. As the company has grown and evolved over the years, it’s been able to offer a wider range of products at a variety of price points — taking advantage of economies of scale and more efficient manufacturing processes.
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While still pigeon-holed by many golfers as a “pricey” equipment company, it’s notable that PXG’s 0311 GEN6 driver made from a high-strength, proprietary titanium alloy has a retail price of about $500. That’s about $100 less than the newest driver offerings from many of the other top club manufacturers in the industry.
PXG’s new GEN6 driver
Also of note, PXG launched its newest GEN6 clubs — driver, fairway woods, hybrids and irons — in virtual reality at the same time as in the real world.
PXG collaborated with GOLF+ to make its newest line available to consumers in an immersive, accessible and very different way — as part of a virtual reality golf experience. Customers who purchase GEN6 clubs get complimentary access to the lineup within the official VR game of the PGA Tour, while other gamers can redeem tokens to buy and try the new high-performance clubs within the game.
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“The entire GOLF+ environment feels incredibly lifelike, and I am very impressed with the amount of detail and realistic look of our PXG GEN6 golf clubs,” said PXG Chief Product Officer Brad Schweigert. “The VR game is loads of fun, which pairs perfectly with our mission to help increase people’s enjoyment of golf on and off the course.”
The full line of PXG GEN6 0311 clubs (and Xtreme golf balls)
In the real world, PXG remains dedicated to the personal and experiential component of its custom club fittings. The price point, including the new GEN6 irons at $220 per club, just might come as a bit of a surprise to some.
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Source: https://www.forbes.com/sites/erikmatuszewski/2023/03/27/pxgs-newest-driver-debuts-with-surprising-price-tag/