PXG Is Getting Into The Golf Ball Business After Almost A Decade Of R&D. Here’s Why.

In a relatively short time, PXG has become the most successful and well-known direct-to-consumer club manufacturer in the golf business. The approach — bypassing the retail store middlemen to engage directly with golfers, through specialized, appointment fittings or in their own branded stores – has helped PXG build a very loyal following and earn recognition as one of the Top 100 golf businesses in the U.S.

Now, PXG is venturing into the crowded direct-to-consumer golf ball market.

For PXG founder and billionaire Bob Parsons, everything the company does starts with the question of whether they can create a better product.

“For a long time, despite our best efforts, we weren’t sure if we could make a better golf ball. But we didn’t stop trying,” Parsons said.

The PXG Xtreme golf balls, officially released today, are the culmination of almost a decade of research and development. Early patents floated around years ago, but PXG’s R&D team didn’t have a product they were willing to bring to market until they were able to add a new partner to expand engineering capabilities and leverage years of data and testing.

“We never wanted to introduce a golf ball that we didn’t feel proud to put the PXG name on,” said PXG’s Chief Product Officer Brad Schweigert. “Accomplishing that was no small feat.”

The PXG Xtreme has a soft urethane outer cover with a seamless 338-dimple pattern and, in terms of firmness, falls just in between the Titleist ProV1 and ProV1x.

The company touts both distance and control, maximizing distance with the driver while producing a high trajectory with optimal spin with irons and wedges. PXG’s R&D team shared independent testing results that shows the Xtreme comparing favorably to the most popular balls on the market and surpassing them in a number of categories.

It was marketing that helped Parsons turn GoDaddyGDDY
into a household name well over a decade ago with some racy Super Bowl commercials and he’s continued to take an in-your-face approach with PXG’s promotions (which, like the commercials or not, have helped turn PXG into one of the game’s most recognizable modern brands). The first ads for Xtreme definitely paint a picture in espousing the ball’s performance attributes:

“Like a gymnast wearing a jet pack getting fired through a howitzer.“

(they go far and stick the landing)

Priced at $39.99 a dozen, the Xtreme enters a market that not only has established brands like Titleist, Callaway and TaylorMade, but a growing DTC niche with companies such as OnCore, Vice, Snell, Cut, Sugar, Seed and seemingly more every season. But for PXG, the timing is right – having spent not only years on research and development to create a quality product, but also over that time establishing a strong customer base that’s loyal to the PXG brand.

While PXG will sell the Xtreme golf balls through its website and in its 20+ retail locations, it’s also embracing online sales through AmazonAMZN
.

“We got asked about the golf ball (a lot) and we feel like we have a customer base interested in using a PXG golf ball,” Schweigert said. “And obviously our distribution channel is available with ways to successfully deliver to a customer base that is willing and wants to use it.”