The Pepe Coin (PEPE) price surged by 3% after Binance announced the expansion of its support for the token in the Middle East and North Africa (MENA) region.
The announcement included the addition of new PEPE trading pairs against various MENA fiat currencies on Binance’s peer-to-peer (P2P) platform, sparking increased interest among investors.
Binance Enables PEPE Trading for MENA Fiat Pairs
Binance confirmed that it has introduced new fiat trading pairs for PEPE on its P2P trading platform. This update enables users in the MENA region to trade PEPE using local currencies.
The platform also includes several local payment options to reduce the challenges of payment processes throughout the trading process for traders in this region.
The inclusion of fiat pairs in trading for PEPE should also enhance the token’s usability and marketability.
Binance has boosted the popularity of the meme cryptocurrency, as its demand has been slowly rising since the company’s decision.
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Pepe Price: Increased Accessibility Sparks Optimism Among Market Participants
The addition of PEPE trading pairs for the MENA currencies is a strategy that is being used to ensure that the token is traded in more markets.
Binance has now allowed its users to trade directly with fiat, thus making it easier for those in the region to engage in the PEPE market without having to convert their money into cryptocurrencies first.
The market participants believe this to be a positive for PEPE’s future performance especially given the slowdown in the broader cryptocurrency market.
It has attracted the attention of many investors, especially after the performance of other meme coins such as DOGE and SHIB.
Broader Market Recovery Contributes to PEPE’s Price Increase
This 3% price surge in PEPE is in correlation to a general upsurge in the market for cryptocurrency.
As Bitcoin and Ethereum are finally looking to be stabilizing, other altcoins and meme coins are also making a comeback.
The latest announcement from Binance to support PEPE has only boosted the positive outlook of the token even more.
According to the experts, the growth of fiat-based trading opportunities in the MENA region will bring new users to the PEPE market which will lead to the further increase in the price and usage of the token.
PEPE’s Growing Popularity Among Traders
Pepe Coin has become one of the top meme tokens in the market as it relies on the masses and the participation of its community.
The latest news from Binance has given more trust and recognition to the token, especially in the MENA region.
Market analysts have already shared its interest in the possibility of getting high profits from PEPE and comparing it with Dogecoin during the previous cycles.
@misterrcrypto posted on Twitter, “$DOGE was the winner last cycle. $PEPE is the one to watch this cycle.”
What’s Next for PEPE?
However, PEPE is breaking out of a bullish falling wedge pattern. Analyst have set key price targets include 0.00002080, 0.00002179, and 0.00002500.
While Binance remains enthusiastic about the growing support for PEPE, it remains unclear what the token might do next.
Higher accessibility in the MENA region could make the way for higher adoption and trading volume in the subsequent weeks.
Despite the fact that the token’s price is still quite volatile, the increased attention from retail and institutional investors speaks well for the future of PEPE.
Source: https://www.thecoinrepublic.com/2025/01/17/pepe-price-surges-3-as-binance-expands-support-in-mena/