Partner Ecosystem Leads The Way To Win-Win

With increasing importance of win-win cooperation in the business world nowadays, more and more innovations that change the game come to the market, and the development of open ecosystems are valued by various enterprises.

Recently, on the one year anniversary of the launch of Shoplazza Partner Program, the company announced its first Shoplazza Awards and 6 global partners are awarded with Partner of the Year for their outstanding performance, including Payoneer, Airwallex, Sinotrans Express, 17TRACK, QuickCEP, and ShareASale. To Shoplazza, establishing a long-term, sustainable and healthy ecosystem is the key to a positive future of the eCommerce industry.

The success of Shoplazza’s open to more strategy

The trend of globalization has strengthened in recent years with the transformations in global business and technology. Since 2017, Shoplazza, a global shopping cart SaaS company, has provided an all-in-one eCommerce solution for over 360,000 merchants around the world, with a large number of eCommerce themes, tools for product and order management and multichannel marketing campaigns, smooth and safe checkout process, and more.

One flower makes no garland. In the eCommerce industry, all parts such as payment, logistics, marketing, and so on are essential for brands to expand their business and increase their sales globally. As the most important strategy made after Shoplazza’s rebranding on its 5th anniversary, “Open to More” is all about openness and connectivity. It states Shoplazza’s commitment to collaborating with more partners to become a more comprehensive SaaS platform for brands going global.

In March 2022, Shoplazza officially announced the Partner Program, opening its business ecosystem to global eCommerce developers and service providers. In the same year, Shoplazza also restructured and relaunched a brand new App Store, which integrated the excellent solution and service providers for eCommerce ERP, payment, logistics and warehousing, product sourcing, marketing and promotion channels, and operations. Shoplazza currently has 500+ global partners, and has established in-depth partnerships with more than 130 partners such as Mailchimp, Klaviyo, Attentive, Stamped Loyalty & Referrals. Shoplazza strives to match merchants’ needs with the proper partners, and to help three parties win-win.

An ecosystem for different business scenarios

“We value the development of the partner ecosystem. It allows merchants to enjoy a wide range of Apps brought by different partners, and to achieve faster iteration. We have hundreds of thousands of global merchants, and they may have demand in various services such as store management, photography, advertising, compliance and security assessment, etc. We and our partners are always here to empower merchants with different solutions.” According to Alyson Zhang, the COO of Shoplazza, its partner ecosystem covers multiple fields and categories. The brands going global can fully utilize Shoplazza’s eCommerce SaaS, and also obtain specific solutions through Shoplazza partner ecosystem.

The first Shoplazza Awards nomination started from 2022 and Partner of the Year award nominees are selected after evaluating their performance and solutions. This time, 6 excellent partners were awarded with this title, highlighting the diverse value provided by partners in different fields for Shoplazza’s merchants.

For payment, Payoneer provides more stable payment conversion and favorable payment solutions through the Checkout, which helps merchants simplify the process of setting up a store. Airwallex provides merchants with more than 100 local payment options worldwide, helping them reduce costs and increase efficiency with its solid global payments and financial platform, and localization support.

For marketing, QuickCEP started from tackling the pain points of low traffic conversion rates and inaccurate marketing, and released a series of product features and solutions, such as intelligent shopping guide BOT and customer data platform (CDP), so brands can manage customer data and generate multiple conversions to maximize the conversion rate. ShareASale, as one of the world’s largest affiliate marketing platforms, acquired over 241,000 affiliate marketing partners. They provide merchants with more efficient affiliate marketing solutions with a low risk channel to promote products on a commission-based payment model.

Global Order Tracking to reduce support requests, improve shopper experience, and upsell new products. 17TRACK provides customers with convenient, timely, and all-in-one package tracking services, with the goal of “being an indispensable package tracking system for the eCommerce industry,” which has become an essential tool for cross-border brands to create an excellent shopping experience for consumers. Sinotrans Express, a cross-border eCommerce logistics company under Sinotrans, provides flexible and convenient cross-border logistics services for merchants with stable and comprehensive routes and solutions.

Shoplazza Awards 2022 is not only a recognition of excellent partners, but also demonstrates the value of Shoplazza’s open ecosystem – through rich Apps available for a wide range of scenarios, the eCommerce SaaS can be developed for more business models and scenarios at express speed and prosper the eCommerce ecosystem.

Unite as one

With the continuous integration and expansion of solutions and services, Shoplazza is further strengthening the industry ecosystem. While providing merchants with a wide range of products and solutions, Shoplazza also contributes more value and inspiration in this process.

With deep and open collaborations, many partners and Shoplazza have explored new business scenarios through in-depth product integration. For example, Shoplazza and Payoneer have cooperated on Fast Onboarding, a product that provides fast account creation for payment service. Through an embedded experience, it helps merchants quickly open an account without being redirected to other pages, which provides an efficient solution to the actual problems.

Currently, the global eCommerce grows rapidly, and brand globalization will also usher in a new wave of opportunities this year. Zhang said, “We will focus more on the concept of ecosystem and stick to Open to More. We are also ready to create more opportunities for our partners and connect them with our global merchants. Through this ecosystem, we unite with our partners as one to help merchants solve different problems.” Apart from the Partner of the Year award category, Shoplazza also nominates three outstanding brands as Merchant of the Year, including the 3D printing giant CREALITY, the electric skateboard brand Exway, and the automotive radiator brand AlloyWorks, for their great performance in global growth. According to Zhang, improving productivity and capacity, being “Open to More” and working together with merchants, and partners to achieve win-win is the ultimate goal that Shoplazza would like to achieve.