Paris Shake Hands With Hilton For a New Metaverse Adventure

In a new metaverse endeavor, American media personality Paris Hilton is collaborating with global hotel brand Hilton through her company 11:11 Media. The partnership is happening on Roblox, a leading virtual world. While Hilton Hotels and Resorts are stepping into such an initiative for the very first time, Paris Hilton already has a presence on metaverse platforms like The Sandbox.

First Immersive Experience For Hilton

11:11 Media is looking to “break grounds” through loyalty campaigns and commercial integration in Slivingland, Paris Hilton’s virtual world on Roblox. The collaboration also brought Hilton Hotels’ national advertising campaign “It Matters Where You Stay” and “Hilton. For The Stay” to the platform according to GamesBeat, gaming division of VentureBeat.

Upon visiting Slivingland, Roblox users can walk through a digital Hilton Hotels lobby and embark on quests, earn Hilton Honors Points, unlock exclusive perks, and more. “Getting actual Hilton Honors loyalty points for playing in Roblox? That’s iconic. I want my fans in the metaverse to have unforgettable and rewarding experiences,” said Paris Hilton.

Hilton Honors members usually earn exclusive perks by staying at various hotels owned by Hilton globally. Moreover, users are able to exchange them for instant cash too. The points are worth 0.5 cents on an average for award stays. Although, there is a limit on the number of points one can accumulate throughout a calendar year. Paris Hilton is reportedly giving away 12 Million Hilton Honors Points in Slivinland as a part of this initiative.

The American businesswoman launched the metaverse experience in August 2023. Moreover, the term ‘Slivingland’ was coined by her in 2019 which combines “slaying” and “living your best life.” “Slivingland is all about bringing my fans together from around the world to engage in a world of fun, fashion, and friendship. It’s a place where we can connect, create, and live together, making unforgettable memories in a whole new virtual universe,” Paris said.

Since the metaverse hype peaked in 2021, several companies have come and left it already. The term ‘Metaverse’ was initially coined by Neal Stephenson in his novel Snow Crash (1992). It has become more of a buzzword, especially for the investors. A recent report by business data aggregator Crunchbase highlights that investment in the space has declined drastically.

Years 2021 and 2022 have been the best years for virtual worlds in the context of investment. In both years, investors poured in around $6 Billion each. However, the number declined to just $2 Billion in 2023. Recent trends show that gaming is the core segment of virtual worlds, however, a large number of games have already died out.

Crypto data aggregator CoinGecko highlights in its report that over 2,000 games have failed during the past six years. Nearly 400 Million users are dwelling on the metaverse with Roblox and Fortnite dominating the space.

Anurag is working as a fundamental writer for The Coin Republic since 2021. He likes to exercise his curious muscles and research deep into a topic. Though he covers various aspects of the crypto industry, he is quite passionate about the Web3, NFTs, Gaming, and Metaverse, and envisions them as the future of the (digital) economy. A reader & writer at heart, he calls himself an “average guitar player” and a fun footballer.