Topline
OpenAI on Thursday announced it was pausing its AI tool Sora from generating videos depicting Martin Luther King Jr.’s likeness to comply with a request from the civil rights leader’s estate, in a move that comes amid growing concerns about controversial AI-generated content featuring deceased public figures.
AI-videos of Martin Luther King, Jr., generated by Sora, were widely shared on social media last week.
Bettmann Archive
Key Facts
In a statement issued on social media, OpenAI said some Sora users had “generated disrespectful depictions of Dr. King’s image.”
The company said it is working with King’s estate in this matter and, upon their request, has paused such AI video generations of him.
OpenAI noted it is also strengthening its “guardrails for historical figures,” but it is unclear if this means it may re-enable video generations of the civil rights figure at a future date, with some restrictions.
The company said it believes there are “strong free speech interests in depicting historical figures,” but acknowledged that “public figures and their families should ultimately have control over how their likeness is used.”
The statement added that “authorized representatives or estate owners can request that their likeness not be used in Sora cameos.”
This means that public figures and their families will need to opt out of appearing in Sora clips, rather than having such generations disabled by default.
What Had King’s Family Said?
While King’s estate and his family have not commented on OpenAI’s latest move, the civil rights icon’s daughter, Bernice King, posted about this on social media last week. In the post, King shared a headline of a Variety article about deceased actor Robin Williams’ daughter, urging fans to stop sending her Al Videos of her father. King wrote: “I concur concerning my father. Please stop.” Sharing a screenshot of one such generated video.