- For marketers, especially, the Metaverse gives new capabilities and options and frees us of all the limits we had in our minds.
- For instance, Gucci recently used a lot of resources to understand how to connect with Gen Z.
- More than 40% of the $1 billion gaming income generated worldwide comes from the virtual goods industry.
Expanding The Reputation And Market
Now, the time has passed to ask- “Is the metaverse real?”, “Will metaverse be possible?” and so on. Now is the time to ask: “When is the metaverse happening?”
Allow me to save your precious time by answering the above question: “Now.”
It’s happening right now; as you are reading this article, some geeky dudes in their late teens are working the whole day to crack solutions regarding the ecosystem of Metaverse.
For marketers, especially, the Metaverse gives new capabilities and options and frees us of all the limits we had in our minds.
Impressing The Audience 101
The thing about marketing impresses everyone by creating authentic and eye-catching brand experiences in this physical world.
Though Metaverse will be technologically very different from the physical world, the fundamentals of human emotions don’t change.
It’s essential to understand and select what is the platform you are aiming for. You don’t want a platform where you are targeting the wrong target audience.
Some of the most excellent metaverse platforms are:
- Roblox
- Fortnite
- Decentraland
- Minecraft
- Meta’s Horizon Worlds
For instance, Gucci recently used a lot of resources to understand how to connect with Gen Z.
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Some of the reasons why Metaverse has become the most promising technology are:
Exponential Technological Growth
Mobile devices may now access these vast worlds with less latency because of the quick introduction of 5G.
In addition, gear for augmented and virtual reality is becoming less expensive. In 2021, Meta delivered 10 million Oculus Quest 2 headsets, and additional products like haptic gloves and bodysuits are becoming available.
Limitless Applications
Immersive retail experiences for entertainment, sports, and education are rapidly emerging as consumer use cases. The government is testing the Metaverse.
The virtual Mayor’s Office and Seoul campus town will be established first as part of the city of Seoul’s five-year virtual metaverse Seoul plan, which was recently unveiled in South Korea.
Revolutionizing E-Commerce
More than 40% of the $1 billion gaming income generated worldwide comes from the virtual goods industry. Future criteria to create cryptocurrency wallet accounts on metaverse platforms will become less of a barrier due to the long-term growth of cryptocurrencies.
That, ladies and gentlemen, in short, is why the Metaverse is going to run this planet.
Source: https://www.thecoinrepublic.com/2022/07/05/okay-we-are-building-the-metaverse-but-how-to-sell-it/