Noteefy Gets Investment To Add AI Tools To Golf Reservation Platform

Noteefy has secured a multimillion-dollar strategic investment that will allow the company – one of the fastest-growing in the golf business – to expand its core platform capabilities that help both golfers and golf course operators better navigate the increasingly busy world of securing playing times.

The funding will fuel the next stage of growth for Noteefy, which has emerged as a profit engine for more than 800 U.S. golf courses, including 80 of Golfweek’s Top 200 resorts.

With record numbers of rounds played in three of the past four years and demand for tee times and resort play at elevated levels, Noteefy has helped an increasing number of operators refill cancellations, eliminate no-shows, optimize golfer booking behavior, and maximize revenue. The company is now looking to double-down on its operator technology by integrating AI technology into its existing product that helps address the hundreds of phone calls every day to pro shops about information available online. The approach – freeing up staff to help deliver better in-person service – is similar to that within other industries, from restaurants and hotels to auto repair shops.

“We are hearing our customers tell us that up to 60% of pro shop calls are about inquires such as tee time availability, course maintenance schedules, and range hours, that could have been found online,” said Noteefy CEO and co-founder Jake Gordon. “Our new AI technology should give pro shop staff hours back a day to delight golfers in person at the course.”

The new AI-powered tools and automation capabilities will be available to existing Noteefy customers as soon as this summer and seamlessly integrated into the existing product, which has been likened to platforms like OpenTable or Resy, only for golf.

Noteefy sends millions of text messages a year to golfers about unused inventory, helping courses recoup significant revenue from late cancellations. Historically, up to 20% of public tee times aren’t rebooked after golfers cancel (or no show), a challenge that can be a significant revenue drain for operators. By texting golfers ahead of their tee time – similar to doctor’s offices with appointments – and requesting confirmation or cancellation, Noteefy is able to create real-time text notifications for other interested golfers within their database when tee times become available.

Noteefy’s suite of solutions has helped enable a better guest booking experience and more efficiency at public daily fee and municipal golf courses, as well as high-end destination resort properties such as Bandon Dunes (Oregon) and Sand Valley (Wisconsin). For the latter, Dream Golf Partner Chris Keiser, the son of Bandon Dunes founder Mike Keiser, said over $500,000 in booking revenue can be directly attributed to the Noteefy platform.

“We are very excited about the future capabilities Noteefy will offer – particularly around AI and lead management,” said Keiser.

Noteefy’s latest investment round was led by Powerhouse Capital, with participation from Teamworthy Ventures, Phoenix Capital Ventures, PerotJain, and a syndicate of industry veterans across golf, travel, and hospitality.

“The golf industry has experienced historic growth over the past five years, creating a strong need for technological innovation to support both golfers and course operators,” said Powerhouse Capital Managing Partner Salim Mitha. “This growth comes at a time when technology can improve the user experience for golfers looking to book, and courses look to optimize revenues. The Noteefy team has a clear vision and the operational rigor to execute. We believe their platform will become foundational infrastructure for golf and resort operators globally in the years to come.”