In disclosing the league’s new seven-year Sunday Ticket deal with Alphabet’s YouTube, the NFL told owners it believes the league will rake in an average of $3 billion annually, according to a person present at the discussion. That’s a higher take than what’s been widely reported in the media.
While the Sunday Ticket deal is being reported to be between $2 billion and $2.5 billion, the league believes once the non-residential portion of Sunday Ticket rights are sold — to bars and restaurants, for example — and certain subscriber targets are met, the YouTube deal will average at least $3 billion a year, double the amount DirecTV is currently paying.
Assuming the $3 billion figure happens, the NFL’s national media deals will average $13.4 billion, or nearly $419 million per team, over the next seven years — 86% more than its current media agreements. The NFL’s other media deals can go through 2033 but the league has a one-time opt-out option after seven years. The owners wanted a seven-year deal with YouTube to coincide with the opt-out option they have with the networks, according to one NFL executive.
Source: https://www.forbes.com/sites/mikeozanian/2022/12/22/nfl-believes-sunday-ticket-deal-with-youtube-worth-21-billion/