NFL Rivals is the official mobile game of the National Football League and the NFL Players Association. Today they have announced a partnership with the Kansas City Chiefs, the reigning Super Bowl LVIII champions. This collaboration designates NFL Rivals as the “Official Mobile Game of the Chiefs” for the 2024 NFL season.
Set to launch at the beginning of the NFL season, this partnership will be the second year of NFL Rivals. Fans can expect a series of in-stadium branding initiatives, tailgate activations, and sweepstakes throughout the season. Among the highlights, select fans will have the opportunity to win VIP experiences at the Chiefs’ home games at GEHA Field at Arrowhead Stadium, with some even receiving tickets to a Rivals-themed home game.
“After our massively successful inaugural season of NFL Rivals, we’re thrilled to partner with the Kansas City Chiefs, one of the NFL’s most storied and successful franchises. This partnership with my hometown team couldn’t make me happier.”—John Linden, CEO at Mythical Games
Kim Hobbs, Vice President of Partnership Strategy and Development at the Kansas City Chiefs, expressed enthusiasm about NFL Rivals joining as the Official Mobile Game of the Chiefs. Hobbs highlighted the team’s commitment to connecting with fans across various platforms, noting that mobile gaming is an increasingly important market, particularly for younger audiences.
NFL Rivals incorporates digital ownership technology and has seen considerable success in its first season, with over 5 million downloads and more than 115 million games played. The game is available for download on both the App Store and Google Play Store.
Wrapping up
The partnership between NFL Rivals and the Kansas City Chiefs is a strategic move that connects the world of mobile gaming with one of the NFL’s most iconic teams. As NFL Rivals enters its second season, this collaboration will certainly improve fan engagement through innovative digital experiences and exclusive game-day events.
Source: https://coincodex.com/article/45669/nfl-rivals-partners-with-kansas-city-chiefs-for-the-2024-season/