New KPop Demon Hunters’ Toys By Mattel And Hasbro Coming This Year

Netflix’s K-pop Demon Hunters remains a cultural phenomenon, especially with its recent Critics’ Choice Awards and Golden Globes wins – and its shot at winning a Grammy for Song of the Year, Best Pop Duo/Group Performance, and Best Song Written for Visual Media and an Oscar for Best Animation and Best Music (Original Song). It’s no surprise that Mattel and Hasbro got in on the fun to work with them.

At the Nuremberg Toy Fair (Spielwarenmesse), fans were given a glimpse at the new dolls, action figures, collectibles, games, role-play games, and more inspired by the film.

Mattel reveals HUNTR/X American Girl Dolls, fashion dolls, UNO, keychains, Polly Pockets, and Little People Collector Sets

KPop Demon Hunters is an inspiration for all, which is why they’ve made an American Girl KPop Demon Hunters collection ready for preorder, which includes 18-inch individual dolls of Rumi, Mira, and Zoey. These outfits were inspired by the opening credit scene and featured their magical weapons. There’s no ramyeon attached – albeit it would be cool – but you can always add your own. They begin shipping in November.

Similar to their Barbie line, the new fashion dolls include Rumi, Mira, and Zoey, each available in both their opening-performance look and their “Golden” look. There is even a Jinu “Soda Pop” outfit. All are poseable dolls.

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Of course, there will be a KPop Demon Hunters UNO, Action Figurines (including the forbidden lovers – Jinu and Rumi from their final scene together), Pollu Pockets that include individual HUNTR/X, Bobby, Derpy with Sussie, and individual The Saja Boys. The Little People Collectors will have HUNTR/X and The Saja Boys as sets. There will also be individual keychains of various characters in their funniest poses (it may be a blind bag).

Hasbro drops role-play weapons, lightsticks, Furblets, and a Monopoly Board Game

Feel like a real KPop Demon Hunter – or just their fan – with their role-playing line. Hasbro is offering the magical weapons that HUNTR/X carry, including Rumi’s Four Tiger blade (a pearlescent foam blade), Mira’s Curved Moon Sword, and Zoey’s Spirit Blades.

For K-pop fans, Hasbro has created working lightsticks for both HUNTR/X and The Saja Boys. Now, Hunters (the official fandom name for HUNTR/X) and The Pride (the official fandom name for The Saja Boys) will be able to show off their fandom proudly.

With the return of FURBY, they’ve made two versions of the Furblets – Derpy Tiger and the Saja Boy Demon Jinu in his traditional Korean hat. Each furblet is packed with 45+ interactive sounds, pop-open wearables, themed accessories, and a handy keychain clip so you can take it everywhere.

There is also MONOPOLY: KPop Demon Hunters Edition, which focuses on K-pop and demon hunting, with pieces representing themes/characters from the film.

There’s no official release date for the KPop Demon Hunters x Hasbro and Mattel as of yet.

Source: https://www.forbes.com/sites/laurasirikul/2026/01/28/new-kpop-demon-hunters-toys-by-mattel-and-hasbro-coming-this-year/