New Elon Musk-Linked DOGE Treasuries: A Catalyst for Dogecoin Price?

Dogecoin’s market is drawing renewed attention as DOGE treasuries emerge as a formal investment vehicle.

The memecoin was trading at $0.216 on August 30, 2025, according to CoinGecko, with a market cap just over $32 billion.

As reported by Fortune, the latest development—a $200 million public company designed to hold Dogecoin—marks a new phase in the asset’s institutional journey.

DOGE Treasuries Enter the Corporate Spotlight

The creation of DOGE treasuries reflects a shift from retail-driven speculation to structured corporate holdings.

A new $200 million public fund, chaired by Elon Musk’s attorney Alex Spiro and supported by the Dogecoin Foundation’s Miami-based “House of Doge,” plans to accumulate DOGE as a balance sheet asset.

This move echoes earlier strategies by firms that integrated Bitcoin or Ethereum holdings into their corporate treasuries.

Other companies have already tested similar strategies. Neptune Digital Assets, based in Vancouver, disclosed in February that it had purchased 1 million DOGE via derivatives at roughly $0.37 each.

Nasdaq-listed Bit Origin Ltd. has also raised up to $500 million to build a DOGE-heavy balance sheet. T

ogether, these steps highlight how DOGE treasuries are evolving into an institutional tool, offering traditional investors indirect exposure to the token.

The market impact coincides with notable on-chain movements. In late August, a whale transferred 900 million DOGE (over $200 million) into Binance wallets, a shift that weighed on short-term price action.

Despite this, accumulation trends remained strong: large holders net-added roughly 680 million DOGE during the month, offsetting retail outflows.

Trading volumes also underline institutional participation. the coin registered more than $2 billion in 24-hour volume in the final week of August.

Onchain data shows single-hour bursts exceeding $250 million in activity, suggesting that DOGE treasuries and other large actors are increasingly shaping liquidity.

Futures open interest, however, fell around 8%, pointing to reduced leverage as whales repositioned.

Regulation and the Future

Regulation will play a central role in determining whether DOGE treasuries attract sustained capital.

In May 2025, Nasdaq filed to list a 21Shares Dogecoin ETF, structured as a trust that tracks prices indirectly.

At the same time, U.S. exchanges proposed generic ETF listing standards that name Dogecoin alongside Solana and XRP.

These filings signal potential for regulated exposure through ETFs, though approvals are pending.

Institutional demand for crypto is diversifying. Architect Partners reported that 184 public companies announced crypto purchases in 2025 totaling $132 billion.

While most allocations went to Bitcoin and Ethereum, the rise of DOGE treasuries and even XRP-linked corporate initiatives suggest broader acceptance of alternative assets.

For investors, it could serve as a bridge between speculative enthusiasm and institutional adoption.

A public DOGE fund would allow exposure through equity markets without requiring direct token custody.

This could broaden access, especially for institutions bound by regulatory or custodial constraints.

However, investors should remember that Dogecoin has an inflationary model with no fixed supply cap. SEC filings related to proposed ETFs highlight this risk explicitly.

While treasuries may provide legitimacy and new channels of demand, the asset remains subject to meme-driven volatility, whale activity, and sentiment swings.

In practice, investors tracking DOGE should monitor treasury allocations, on-chain flows, and ETF developments.

If DOGE treasuries continue to expand and regulatory approval follows, these factors could contribute to the coin’s next significant price movement.

Rise in Crypto Treasuries

Meanwhile, institutional demand for crypto broadens beyond Bitcoin and ETH. Architect Partners reports that 184 public companies announced crypto purchases totaling $132 billion in 2025.

While most of that has been BTC or ETH, the flurry of new treasury projects shows corporate interest is extending to meme coins.

Some firms are even exploring other altcoins – for example, Flare Networks’ “XRPFi” system is being adopted by companies like VivoPower to make XRP a productive treasury asset.

These examples illustrate a shift: digital assets including XRP and DOGE are increasingly considered by institutions for yield and diversification.