NBC Steps Up To Help Those Affected By The Ukrainian Crisis With Special Broadcast

BERLIN, GERMANY – FEBRUARY 24: A woman wears make up in the colors of the Ukrainian flag protesting … [+] against Russian invasion of Ukraine in front of Brandenburg gate on February 24, 2022 in Berlin, Germany. Russia began a large-scale attack on Ukraine, with explosions reported in multiple cities and far outside the restive eastern regions held by Russian-backed rebels.(Photo by Hannibal Hanschke/Getty Images)

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NBC has announced that they will air Ukraine: Answering the Call, an hourlong primetime special aimed at educating, raising funds for those whose lives have been shattered by the crisis.

A press release says that this is the network’s response to the call from Ukrainian President Volodymyr Zelensky who has challenged Americans to use their voices to reach those who want peace.

The evening will include special appearances by Sheryl Crow, Billie Eilish & Finneas, Paul McCartney, Jon Batiste, Kristen Bell, Brandi Carlile, Jeff Daniels, Vera Farmiga, Lena Headey, Alicia Keys, Simu Liu, Julianne Moore, Brad Paisley, Rosie Perez and more.

Interspersed throughout the hour, NBC News will share stories of people around the world who are impacted by the crisis in Ukraine.

Broadway veterans Rachel Bay Jones, Brenda Braxton, Liz Callaway, Lilla Crawford, Juwan Crawley, José Llana, Beth Malone, Andrea McArdle, Bonnie Milligan, Orfeh, Krysta Rodriguez, Seth Rudetsky, James Wesley and NaTasha Yvette Williams will perform a special rendition of “What the World Needs Now is Love.”

MANCHESTER, ENGLAND – FEBRUARY 24: Children wear crowns made from flowers as members of the … [+] Manchester Ukrainian community attend morning mass at St Mary’s Ukrainian Catholic Church where the congregation prayed for, and showed their support for, relatives and the people of Ukraine on February 24, 2022 in Manchester, England. Overnight, Russia launched a large-scale offensive on multiple Ukrainian cities, drawing condemnation from the British government and many allied nations. (Photo by Christopher Furlong/Getty Images)

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During the broadcast, viewers can help impacted Ukrainian families by donating to the International Rescue Committee (IRC), an organization that helps people affected by humanitarian crises to survive, recover, and rebuild their lives.

In addition, fan engagement platform Buzznog will also give everyone watching the opportunity to contribute to relief efforts with a digital collectible created by a Ukrainian artist. This will be available exclusively through the Zelus Wallet via a QR Code that will be shown on-screen during the telethon. For every download of the digital collectible, Zelus is donating $10 to the IRC up to $500,000.

And, President Zelensky himself will address Americans during the special with additional remarks from Andriy Yermak, the Ukrainian Head of the Presidential Administration. 

The IRC has been on the ground in Poland and Ukraine since the onset of the crisis, working closely with partners to reach affected people and families with essential health and protection services. For more information, visit: www.ukraineansweringthecall.com.

‘Ukraine: Answering the Call’ airs Sunday, July 3 at 7pm e/p, on NBC, MSNBC, and CNBC and will be available to stream the next day on Peacock.

Source: https://www.forbes.com/sites/anneeaston/2022/06/30/nbc-steps-up-to-help-those-affected-by-the-ukrainian-crisis-with-special-broadcast/