Topline
Elon Musk on Saturday said new user sign ups, user activity, and daily active users were at an all-time high on Twitter while promising the addition of a multitude of new features despite concerns about a potential rise in hateful conduct and misinformation on the platform after the billionaire began to reinstate the accounts of several previously banned controversial figures.
Twitter’s daily active user base according to CEO Elon Musk has crossed 250 million for the first … [+]
Key Facts
In a tweet showing off slides from his company-wide presentation, Musk claimed Twitter averaged over 2 million new user sign ups per day in the past week, a record high for the platform.
Musk’s presentation also reiterated his earlier claims about user growth, noting that monetizable daily active users (mDAU) on the platform have crossed 250 million for the first time.
Musk’s slides also highlighted a drop in impersonator accounts on the platform which spiked after the launch of paid verification, however, it is unclear if this is a result of Twitter improving its ability to take down such accounts or its decision to halt the rollout of the service.
Amid concerns about Musk’s decision to restore banned controversial accounts, the Twitter CEO claimed hate speech impressions on the platform are lower than last year.
The rest of Musk’s presentation talks about his dream of turning Twitter into an “everything app” by touting expanded video-sharing capabilities, encrypted messaging, long-form tweets, and payments.
In a later tweet, Musk stated that he sees “a path to Twitter exceeding a billion monthly users in 12 to 18 months,” which would put it on par with TikTok but still significantly behind Facebook’s number of nearly 3 billion and Instagram’s 2 billion.
What To Watch For
Even as Musk touts Twitter’s purported rise in new sign ups and active users, its primary issue of fleeing advertisers remains unresolved. The growth number is unlikely to be enough for advertisers to return to the platform as concerns about content moderation on the platform still remain. The issue could be further aggravated by the reinstatement of several controversial accounts on the platform, which may foment more hate speech and calls to violence. While Musk has also promised a bevy of changes to Twitter Blue—the $8-month subscription which offers a blue verification badge to its users—the platform’s ability to crack down on impersonators is yet to be tested. Twitter Blue is expected to be relaunched December 2.
Further Reading
Source: https://www.forbes.com/sites/siladityaray/2022/11/27/musk-touts-all-time-high-twitter-signups-and-daily-active-users-on-as-he-promises-new-features/