Topline
Music from Disney’s new animated musical Encanto saw major success on the Billboard charts a month after its theatrical release and a week after it became available to stream, with the film’s soundtrack landing in the top 10 most popular albums and several songs charting on the Billboard Hot 100 this week.
An “Encanto” step-and-repeat at the opening night fan event for Disney’s “Encanto” at El Capitan … [+]
Key Facts
Encanto was released on Disney+ on December 24, and its soundtrack album jumped to number 7 on the Billboard Top 200 dated January 8, which tracked sales, streams and airplay for albums in the week prior—the previous week it was ranked at 110.
One of the most beloved songs from the movie, “We Don’t Talk About Bruno,” debuted on the Billboard Hot 100 at number 50.
The song’s popularity could be partially fueled by TikTok: The song is designated as a popular sound on the video-sharing app, and over 54,000 videos have been made using it.
“We Don’t Talk About Bruno” was also the 17th most-popular song on Spotify on Monday, garnering nearly 2 million streams in a day.
“Surface Pressure,” also from the Encanto soundtrack, debuted on the Billboard Hot 100 at number 54 this week.
Surprising Fact
Encanto is the first soundtrack to crack the top 10 of the Billboard Top 200 since 2019’s Frozen II, according to Billboard.
Tangent
It’s not uncommon for Disney songs to see success on the Billboard charts. Songs from their movies have charted high on the Hot 100 since the 1960s. Original songs from non-Disney movies have also been successful in recent years: Lady Gaga and Bradley Cooper’s “Shallow,” from their 2018 remake of A Star Is Born, reached number one on the Hot 100 in 2019. Only a handful of animated movie soundtracks have ever cracked the Billboard Top 200 album chart, including albums for Shrek 2, the original Space Jam and Disney’s Frozen, The Lion King and Tarzan.
Key Background
Set in Colombia, Encanto tells the story of the Madrigal family, in which every member is bestowed a magical power except for main character Mirabel. Lin-Manuel Miranda wrote eight songs for the movie, including “Bruno.” Stephanie Beatriz, who is best known for her role as Rosa Diaz on Brooklyn 99 and also recently starred in Miranda’s film adaption of his musical In The Heights, leads Encanto as Mirabel. The film also stars John Leguizamo and Diane Guerrero. In the five days following its Thanksgiving week premiere in theaters, Encanto earned $40.3 million in U.S. box offices. By December 30, it crossed the $200 million mark worldwide at the box office after its premiere on Disney+.
Further Reading
Box Office: ‘Spider-Man’ Passes ‘Dark Knight’ As ‘Encanto’ Tops $200M Worldwide (Forbes)
Box Office: Disney’s ‘Encanto’ Disappoints With Mere $40 Million Debut (Forbes)
Source: https://www.forbes.com/sites/marisadellatto/2022/01/04/music-from-disneys-animated-film-encanto-surges-on-billboard-charts/