Meta has shattered public trust when it comes to data privacy, and the rest of the Metaverse must learn from Meta’s mistakes to calm consumers’ fears.
Data must be protected
In the Metaverse, there are concerns about data privacy.
Avatars in the metaverse are a mash-up of all issues concerning digital privacy.
As a user’s portal to all Metaverse activities, they can provide platforms with a wealth of personal data, particularly if their tech stack includes biometric data, such as recording users’ facial characteristics and expressions for the avatar’s own emotes.
Hacking biometric data is significantly more dangerous than hacking shopping habits. Biometrics are frequently employed as an extra layer of protection, such as when you use your fingerprint to authorize payment on your phone.
Consider someone stealing your fingerprints and emptying your credit card with a series of transfers. Such lapses are not uncommon: In 2019, hackers gained access to biometric data.
Skeptics of the metaverse are concerned about unprotected data and unprecedented levels of user surveillance.
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Ironically, Meta (formerly known as Facebook), the largest company pushing the Metaverse, has had its fair share of privacy scandals in the current iteration of the internet, culminating in Mark Zuckerberg being infamously hauled before the US Congress to answer for Facebook’s inability to combat hate speech and data privacy violations.
When it came to building manipulative algorithms that tap behavioral data, whistleblower Frances Haugen accused Meta of prioritizing “business over the well-being of children and all users” in a U.S. Senate committee hearing.
Here is what developers should focus on
The Metaverse is our opportunity to create a better, more private digital world that safeguards people from government and corporate abuse.
As a result, developers should approach Metaverse’s architecture with this in mind.
Clear communication with users about data rules and preferences should be built into that architecture, ensuring that they only reveal their data when they actually want to, rather than when they are fooled into it by disclaimers buried in pages of legal jargon.
It’s been said that a thousand miles begin with a single step, and for Metaverse developers, that initial stride will be critical.
People must feel comfortable sharing their data in order for the Metaverse to reach mainstream audiences.
For Metaverse users, the problem of privacy is no small matter, and Metaverse creators must keep this in mind in order to gain an advantage over large corporations and, more crucially, to design the internet of the future. It determines the state of everyone’s privacy.
Source: https://www.thecoinrepublic.com/2022/04/26/meta-has-shattered-public-trust-here-is-what-metaverse-should-do-to-avoid-mistakes/