McDonald’s Menu Embraces Something Completely New

Yum! Brands (YUM) – Get Yum! Brands Inc. Report Taco Bell used to use the tagline “think outside the bun” to highlight how its Mexican menu differed from the sandwiches offered by McDonald’s (MCD) – Get McDonald’s Corporation Report, Wendy’s (WEN) – Get Wendy’s Company (The) Report, and Restaurant Brands International’s (QSR) – Get Restaurant Brands International Inc. Report Burger King.

The fast-food chain wanted customers to embrace the idea that they could get something different at Taco Bell and more recently the chain has experimented with the idea by literally using a piece of fried chicken as a taco. That’s an idea it borrowed from sister company KFC, which used two pieces of fried chicken as the bun on its famed (and often-ridiculed) KFC Double Down.

Source: https://www.thestreet.com/investing/mcdonalds-menu-embraces-something-completely-new?puc=yahoo&cm_ven=YAHOO&yptr=yahoo