High-volume traders on Binance are about to face a new reality. The exchange has decided to scrap its long-standing system of reduced commissions for users holding large amounts of BNB, shifting instead to a model built around referrals and performance metrics.
Until now, Binance rewarded users who locked up BNB with some of the steepest discounts in the industry — as much as 40% off spot trades and 20% off futures fees for those holding 500 BNB or more. Starting September 9, 2025, that incentive disappears entirely.
Discounts won’t vanish altogether, but the way they are earned will change. Going forward, the size of a trader’s benefit will depend on how many people they bring into the platform, how much activity those referrals generate, and the overall trading performance of their own account.
The adjustment is expected to sting the most for BNB whales, who historically held large balances to secure lower fees. For casual or smaller investors, the transition may be less dramatic, though they too will need to engage with Binance’s referral program if they want to maintain competitive rates.
A Strategic Shift
Analysts say the move reflects Binance’s evolving priorities. Instead of rewarding passive BNB ownership, the company is redirecting incentives toward user growth and platform engagement. The change also alters the role of BNB itself — once central to discounts, it now plays a diminished role in day-to-day trading economics.
With fee structures no longer tied to token balances, users looking to preserve their savings will have to adapt. Referral networks, trading activity, and account-level performance are now the levers that determine who gets the best rates on the world’s largest crypto exchange.
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Source: https://coindoo.com/binance-update-major-shift-coming-for-traders-this-week/