Kyle Larson’s High Limit Sprint Car Series Announces 2024 Details

Kyle Larson fell just short of winning the 2023 NASCAR Cup Series Championship, the talented racer is focusing his sights on guiding the Sprint Car Series he co owns with Brad Sweet.

Larson and Sweet announced High Limit Racing will expand its schedule to more than 50 race nights and will increase the purse to $5 million in total prize money for the season.

Larson teased some of his plans in an interview with reporters at Martinsville Speedway on October 28. Those plans were announced on November 7.

FloSports has taken a minority equity stage in High Limit Racing and will stream races on FloRacing.

High Limit Racing was founded and owned by 2021 NASCAR champion Larson and five-time World of Outlaws champion Brad Sweet. In 2023, it was the High Limit Sprint Car Series, but after acquiring the All-Star Race of Champions from Tony Stewart, the combined series gets a new name and a big-time schedule.

The midweek race series will evolve into a 50-plus race night schedule across the country and increase driver payouts to more than $5 million.

“Brad (Sweet) and I literally grew up in this sport and our passion for sprint car racing runs deep,” Larson said. “The 2023 High Limit season went well, but we saw room for growth and more opportunities that were out there to make this division of racing stronger.

“Not only are we going to continue to run tight, highly entertaining races for the fans, but we’re going to do it while raising purses and making the sport more financially viable for drivers and teams. On top of that, the partnership with FloSports will bring more eyeballs to our events and grow the sport overall. I can’t think of a much better situation for all involved.”

Grassroots, sprint car racers will be rewarded with much bigger payouts and flexibility. There are no restrictions on the amount of non-High Limit races they can compete in.

The series also will set dedicated “off-weekends” to allow teams to continue to participate in sprint car racing’s crown jewel events.

High Limit Racing will award a point fund of $1 million with the champion team and driver winning $250,000.

Similar to its 2023 season, High Limit Racing will have a Midweek Money Series within the national tour awarding a separate $100,000 total point fund.

Sweet will compete in every event and pursue his first High Limit Racing championship with the Kasey Kahne Racing NAPA No. 49 team.

Larson, crowned the midweek series champion in October, will continue to compete in select events while also pursuing a NASCAR Cup Series championship and an Indianapolis 500 victory in 2024.

“We’re working on a diverse and efficient schedule that will maximize the travel time for our teams,” Sweet said. “With increased purses and the availability for teams to also compete in the sport’s crown jewels that may not be High Limit-sanctioned, High Limit drivers and teams have the highest revenue opportunity in sprint car history, barring The Million in 2023. We’re proud of that and see it as a launching pad for the future of sprint car racing.

“The support of Kasey (Kahne), NAPA, and everyone at Kasey Kahne Racing means a lot to me. We’ve accomplished a lot together and now we’ll go on a new adventure and try to add a High Limit championship to our resume. They’re taking this jump with me and that shows how strong and committed this team is.”

FloSports will support the partnership with original content developed and distributed across FloRacing. The content mix will include both short-form social programming and more in-depth spotlights on the drivers and the key storylines developing throughout the season.

During an 11-race 2023 season, High Limit content generated more than 8.5 million views this year with FloRacing motorsports coverage earning more than 142 million views across all branded platforms.

“FloRacing is the go-to destination for motorsports fans delivering premium event coverage and original content to viewers across the globe,” said Mark Floreani, Co-Founder and Chief Executive Officer of FloSports. “The expansion of High Limit Racing and our investment in it reinforces our commitment to the growth of motorsports and delivering it authentically to audiences everywhere.”

The High Limit Racing national tour will kick off 2024 at East Bay Raceway Park in Tampa, Fla. in February and celebrate its inaugural season championship at The Dirt Track at Texas Motor Speedway in October.

Former All-Star Circuit of Champions events including, but not limited to, the Bob Weikert Memorial and Tuscarora 50 events at Port Royal (Penn.) Speedway, the Dean Knittel Memorial at Portsmouth (Ohio) Speedway, and the annual Rayce Rudeen Foundation race will also be on the schedule in 2024.

The prestigious Eldora Speedway will host High Limit Racing twice with a two-day midweek event in July and a return appearance in September for the 4-Crown Nationals. Eagle (Neb.) Raceway will return with the biggest Midweek Money Series purse at the Eagle Nationals.

High Limit Racing will also have two events in conjunction with NASCAR, one at Texas Motor Speedway in April, and another at Lakeside Speedway, roughly eight miles from Kansas Speedway, in May.

The series will make its West Coast debut in 2024, with events including the Gold Cup Race of Champions at Silver Dollar Speedway in Chico, Calif. and the Skagit Nationals at Skagit Speedway in Burlington, Wash.

The full 2024 High Limit Racing season schedule and information on the “High Rollers” team roster will be announced soon.

On November 8, High Limit Racing announced a strategic alliance with FAST on Dirt, a regional Ohio-based 410-winged sprint car series. The partnership will guarantee the continuation of the historic Ohio Sprint Speedweek in 2024 and into the future.

“Kyle (Larson) and I know Ohio Sprint Speedweek is a key piece of the storied history of the sport in Ohio,” Sweet said. “Aaron (Fry) has developed great relationships with teams and tracks in Ohio and we know the week and the overall ecosystem of winged sprint car racing in the area will be in good hands with him at the helm.”

The Ohio Sprint Speedweek was previously managed by the All-Star Circuit of Champions, a series that was recently acquired by High Limit Racing. Now, through the partnership with High Limit Racing, FAST will schedule, manage, and execute all Ohio Sprint Speedweek events with the support of High Limit and its resources. The two series will also work together to build schedules that complement each other and maximize opportunities for drivers and teams in the region.

“For the last five years, I’ve worked to steer the FAST on Dirt Series to closely mirror the original All-Star Circuit of Champions Series that was primarily Ohio based,” said Aaron Fry, CEO of FAST on Dirt. “Everyone at FAST is excited that High Limit Racing has aligned with us to move closer toward that goal.

“Having attended nearly every Speedweek since its inception in 1983, the opportunity to carry on this Ohio tradition is special to me on a personal level. It’s also the greatest opportunity we’ve ever been given as a series. We’re extremely grateful to Brad and Kyle and look forward to working with them moving forward.”

The 2024 Ohio Sprint Speedweek will mark the 42nd consecutive running of the week of events.

“It’s one of the most fun weeks of the year for a race fan,” said Larson, co-owner of High Limit Racing and a 14-time winner of Ohio Sprint Speedweek races. “Over the years, my family and I have made so many fond memories while traveling and racing all over the state. We know how important it is to the local community and look forward to keeping the tradition alive.”

Larson’s NASCAR Cup Series season concluded with a third-place finish in Sunday’s NASCAR Championship Race at Phoenix. He finished the season second in the final standings to NASCAR Cup Series Champion Ryan Blaney.