JO1 pose for ‘Live from Vevo Studios’ Performance of “BE CLASSIC”
Vevo
JO1 and Vevo are expanding their global footprints with the premiere of the J-pop boy band’s new performance of “BE CLASSIC” Live From Vevo Studios. The series known for its intimate, high-definition spotlight on artists with cinematic lighting, customizable staging, and pristine audio, welcomed its very first Japanese pop act, JO1, and you can watch their latest showcase first on Forbes.
“Filming our Vevo live sessions for ‘Handz in My Pocket’ and ‘BE CLASSIC’ was an unforgettable experience,” JO1 share in an exclusive statement. “The Vevo team created an atmosphere that allowed us to express the heart of our music in a fresh and authentic way. We’re grateful for the opportunity to showcase new sides of JO1 and we hope our global fans can feel the energy and emotion we poured into these performances.”
With recent showings from the likes of ENHYPEN, NMIXX and Damiano David all earning millions of views, the Live From Vevo Studios series has become a coveted space for rising and established acts looking to reintroduce songs through fully immersive performances. For the J-pop chart-toppers, the session marks a milestone moment as they bring their free-flowing performance style to yet another prominent international platform via the Vevo Studios stage.
“The Vevo team made us feel comfortable from start to finish, and we loved being able to show different colors of JO1 through these performances,” the group adds. “We can’t wait for everyone to see them!”
Cynthia Todd, Senior Manager of Talent Booking at Vevo and a Forbes 30 Under 30 alum, also highlights the significance of JO1 joining the series.
“We’re thrilled to announce JO1 as the first J-pop group to film original content with Vevo,” Todd shares in a statement. “As we continue broadening our global footprint, elevating the diverse and influential music coming out of Asia remains a top focus. Working with JO1 marks an exciting milestone for us as they’re one of Japan’s most compelling artists right now. We’re excited for fans to experience this special performance of ‘BE CLASSIC’ and hope they love it as much as we do!”
Already beloved by JO1’s adoring JAM fans, “BE CLASSIC” delivers classical music motifs with a modern twist by brilliantly reimagining Beethoven’s “Symphony No. 5” for a boy band. The title track to the group’s first Greatest Hits album, “BE CLASSIC,” initially dropped in March ahead of the album release, with an English version later released not long afterwards. JO1 released their latest EP, Handz in My Pocket, in late October, featuring the title track in both Japanese and English as well.
Mixing Vevo’s elevated production with JO1’s sold-out show-stopping style, this premiere can offer both longtime JAMs and new listeners a crisp and compelling experience for one of the group’s breakout songs. Watch JO1’s Live From Vevo Studios performance of “BE CLASSIC” above, then peep “Handz in My Pocket,” released back in October, which already has over 430,000 views to date.