JC Penney Celebrates Black History Month

JC Penney celebrates its one-year anniversary of Hope and Wonder, its private brand label for Black History Month. Black History Month is celebrated throughout February and began by as a way to remember important events and persons, notably President Abraham Lincoln and Frederick Douglas, the abolitionist.

JCPenney’s Hope & Wonder is a private label brand of apparel, gifts, accessories and home products for everyone in the family to celebrate moments that matter. Michelle Wlazlo, JC Penney chief merchandising officer, said “Hope & Wonder celebrates diversity and showcases a range of apparel and accessories for the entire family. This brand continues to build on our ongoing commitment to inclusivity and appreciation for our diverse customers and associates.”

In 2022, Hope & Wonder was launched for the Black History Month. The company donated $100,000 to Black Girls Smile, a non-profit organization providing black women and girls with education resources and support to lead mentally healthy lives. This year JC Penney will donate 100% of the net profits from the sales of this Collection.

“Black Girls Smile is said to be excited to again to partner with JC Penney to celebrate Black History Month” said Lauren Carson, Black Girls Smile (BGS) founder and executive director. “Our continued partnership helps BGS to expand our program and initiatives focused on uplifting and empowering the mental health and well-being of Black women and girls

Hope & Wonder Black History Collection was created and curated in house by JCPenney’s Creative Coalition a team of BIPOC designers whose inspiration brought the collection to life. Several JC Penney associates and their families are featured as models in the collection.

Following this important continuance of the program, JCPenney will celebrate two move events. They are Women’s History Month in March and Asian American and Pacific Islander Heritage Month in May. That leave only 7 more month that JC Penney could celebrate some notable event since Thanksgiving, Christmas and New Year’s take a lot of time and effort.

POSTSCRIPT: JC Penney must be congratulated for celebrating significant events in our lives. The Black History Month recognizes and honors the contributions of Black Americans in our Nation’s history. The fight for emancipation was a long process and our nation’s ongoing struggle for equality continues. However, in my life I have seen movement towards the Constitution’s promise of a “more perfect Union.”