Jalen Hurts On The Key To Another Philadelphia Eagles Super Bowl Run

Jalen Hurts isn’t content with just winning one Super Bowl.

The star quarterback of the Philadelphia Eagles is on top of the world right now after leading the Eagles to a dominant Super Bowl win over the high-powered Kansas City Chiefs. The 26-year-old quarterback had a near-flawless performance while posting 221 passing with 72 rushing yards and three total touchdowns.

But he’s also made it clear that that was last season and he’s turning the page towards this season. In fact, Hurt isn’t wearing his Super Bowl ring, saying that he’s “moved on” as he looks ahead towards leading the Eagles to another championship season.

“Take it one day at a time,” says Hurts in a one-on-one interview when asked what his objectives are this season. “That’s where it begins. You ask yourself, ‘Where are we right now?’ We’re in training camp. We’re taking it a day at a time, just trying to improve and build on the chemistry we’ve already established as a team and just continue to improve.”

As Hurts begins his sixth training camp with the Eagles, he stresses the No. 1 goal is to win. Which means continuing to find ways to win.

“One important thing is understanding the objective and staying true to the collective of winning and finding ways to win,” says Hurts. “That’s always the No. 1 goal there. That’ll never change.”

Jalen Hurts On Biggest Difference Between Him Now And Rookie Season: ‘Experience Is The Biggest Teacher’

The two-time Pro Bowl quarterback has established himself as one of the top quarterbacks in the league. He’s already led the Eagles to two Super Bowl appearances and is one of the most efficient quarterbacks in the league in terms of taking care of the football. Hurts only had five interceptions last season and his 1.4% interception rate was only bested by four other starting quarterbacks in the league, with two of those being MVP passers.

“I say the experience,” Hurts says when asked the biggest difference between him now and his rookie season. “Experience is the biggest teacher. When you come in, you’re exposed to a ton of different things. Ultimately, you just have to have the desire to continue to improve.”

Hurts has been through a ton of ups-and-downs in his career. He was the star quarterback with the Alabama Crimson Tide while leading them to the National Championship Game during the 2017 season. However, he was benched at halftime and replaced by Tua Tagovailoa. Tagovailoa would lead the team to victory after trailing 13-0 and Hurts never fully regained his starting job.

However, he bounced back during his final season after transferring to the Oklahoma Sooners, finishing second in Heisman Trophy voting. He emerged as the Eagles’ starting quarterback by the end of his rookie season, leading them to a surprise playoff appearance in his second year as starter.

“That takes patience, that takes work ethic, that takes a next-level determination to do so,” says Hurts of what it takes to improve. “I’d say the experiences were valuable in itself. But it’s the application from the experiences and the lessons that make you who you become. Being able to take a situation, really assess it, learn from it, take it in, learn from it, and then apply it in the next opportunity. I think that is essential to grow.”

It also helps that Hurts is complemented by the best running back in the league in Saquon Barkley. Barkley is coming off of a historic 2,000-yard season in his first year in Philadelphia, winning Offensive Player of the Year honors while establishing himself as an Eagles great just one year into his tenure with the franchise.

That’s not even adding in proven offensive options such as A.J. Brown, Devonta Smith and Dallas Goedert. The Eagles’ defensive unit also ranked second last season and they return most of their defensive core with the exception of Brandon Graham and their defensive backfield.

All of those ingredients combined have made the Eagles into the favorites to repeat as Super Bowl champions.

“No, I mean every year everybody wants to accomplish the ultimate team goal,” says Hurts when asked if he was immediately thinking of winning a second Super Bowl after winning the first in February. “It’s a new year, a new opportunity in front of us, and we’re just going to take it a day at a time with this new iteration of the Eagles.”

Jalen Hurts On Becoming Sprite’s First NFL Athlete Partner: ‘It Resonates With My Values And My Standards That I Set For Myself’

As Hurts prepares for another big season in Philadelphia, he has something else to add to his resume — he’s the first NFL player to partner with Sprite.

Sprite made a huge impact on pop culture with their infamous commercials featuring NBA star Grant Hill in the 90’s. They’re continuing it now with NBA star Anthony Edwards, track and field star Sha’Carri Richardson and now Hurts. The “Obey Your Thirst” campaign dropped in 2024 and features a new commercial with Hurts debuting now.

“I think about the 90s vibe, the sense of nostalgia that began long ago with the Obey Your Thirst campaign,” says Hurts of partnering with Sprite. “I’m just very excited to represent and honor the icons that have come before me. I have a lot of respect for them, and to carry their torch in this new time.”

Hurts’ career has been defined by resilience, quiet confidence and self-determination. He’s also never been afraid to be himself. The Eagles quarterback details why he’s partnering with Sprite and why the brand is a perfect fit for him and his personality.

“What aligns it even more is not letting anyone or any opinions dictate how you approach your passion,” says Hurts. “I have a great passion for the game of football, the journey in itself of improving and the thrill in it all. It’s something that I’ve always embraced, and I’ve never been afraid to be a sponge and learn.

“That’s where growth is found.,” Hurts continues to say. “Growth is found in the time and the work ethic and the determination and all of that, all the effort. You’re going to have some patience and resilience in there too.”

The reigning Super Bowl MVP once again reiterates about “being himself” and that’s what Sprite represents as a brand.

“It resonates with my values and my standards that I set for myself,” says Hurts. “Throughout any circumstance high or low, I’ve always prided myself on putting my best foot forward and being myself and that will always be enough. I think that is the epitome of what Sprite represents as a brand.”

Hurts mentions how Sprite “embraces the sense of culture” and how that’s something that appealed to him when it comes to partnering with the brand.

“It’s an honor to partner with Sprite on a multi-year deal, as it brings back a ton of nostalgia and speaks to my core values to my standards and how I go about my business,” says Hurts. “That’s something I appreciate, and the one thing I admire about Sprite throughout the years, I’ve seen how they’re always doing things in a unique way and always really embracing the sense of culture and the sense of who they are.”

The star quarterback tells athletes and people to always be yourselves, a motto that Hurts has always abided by.

“One thing I always remind myself is to remind myself and peers and you to be themselves,” says Hurts. “That’s always enough, and it’s actually something that I have on the tongue of my cleats as a little reminder. When I think of Sprite, I think that is literally what they’ve done for years and years to embrace the pursuit of your own greatness and just excited to go on a journey with them.”