Former driver Anders Krohn, now a Director at Cusick Motorsports, summed up the team’s Indianapolis 500 rather succinctly.
“It has taken a village to put this together,” Krohn said.
Dreyer & Reinbold Racing and Cusick Motorsports unveiled the livery and partners of the No. 24 Chevrolet entry for the 107th Running of the Indianapolis 500 for driver Stefan Wilson on April 19.
CareKeepers has been elevated to Primary Partner. Sierra Pacific Windows returns for a third consecutive year as the Co-Primary Partner.
The two companies will be joined by a group of 18 companies supporting the effort.
There are so many companies involved in this year’s Indy 500 entry that the painter for Dreyer & Reinbold Racing said, “I’ve never put so many logos on a race car before.”
The No. 24 Dreyer & Reinbold Racing Cusick Motorsports CareKeepers Chevrolet will make its on-track debut April 20 and 21 at the Indianapolis Motor Speedway during the two-day Indy 500 Open Test.
“When we founded Cusick Motorsports in 2021, we set out to make the racing industry more accessible,” Founder and CEO, Don Cusick said. “Whether you want to create incredible experiences, build meaningful relationships, or create compelling marketing campaigns, we wanted to make it more accessible.
“When I look at our beautiful race car and the 20 fantastic companies we have with us, I couldn’t be more excited about the Indy 500, and the future.”
CareKeepers and Sierra Pacific Windows are major reasons why the team has achieved tremendous sponsorship momentum and support.
“It’s been great to be a part of CareKeepers’ growth the last few months and elevating them to Primary Partner will be great for everybody involved,” Cusick said. “And having built a valuable relationship with Sierra Pacific Windows over the last three years, it’s an honor to have them back as our Co-Primary Partner.”
CareKeepers is a new national company that focuses on care and companionship, safe and reliable transportation services, medical alert devices and monitoring. It was announced as a partner in December of 2022.
Since the announcement, CareKeepers has doubled its revenue, and is already well on its way to becoming a nationwide service provider. Along with the Indianapolis 500 effort, CareKeepers has also unveiled a new logo that displays its purpose of keeping your care at home.
“We’re thrilled to partner with Cusick Motorsports and Stefan Wilson as our brand ambassador,” said Gary Tennyson, CEO of CareKeepers. “The attention CareKeepers received from our announcement a few months ago has sped our growth to becoming a national provider of care services, and we’re confident the exposure throughout the Indianapolis 500 will accelerate that even further.
“We’ve partnered with Stefan Wilson and Don Cusick with some of our other companies in the past and it’s been a win-win being part of a team with such drive and integrity. The Month of May will surely be an exciting time for the whole team.”
Sierra Pacific Windows, a Sierra Pacific Industries company division, is known for production of superior-grade wood and vinyl windows and doors. Sierra Pacific Windows is unique in production as the only company with vertical integration in management from forestland to manufacturing and distribution.
Since the commencement of the partnership, Cusick Motorsports has expanded Sierra Pacific Windows’ customer base, including Don Cusick’s private residences, and the feedback from builders and customers alike has been overwhelmingly positive.
“Working with Cusick Motorsports, we’ve not only added sales, but also created fantastic experiences for our customers that will be remembered for a long time,” said Bob Taylor, Vice President of Business Development for Sierra Pacific Windows. “It’s the payoff that has kept us coming back year after year. We’re big fans of Cusick Motorsports and Stefan Wilson. This is a group that is as generous and down-to-earth as they come and it’s a partnership that we feel fortunate to be a part of.”
A part of the livery unveiling, Cusick Motorsports also introduced ProviderScience, High Alpha, Rite-Way Thermal, Menlo Ventures, Westin Homes, and Westlake Yoga to the team’s formidable partner group.
ProviderScience is the leader in optimized team scheduling software for healthcare providers. The ProviderScience BetterShifts platform is used by health systems, academic medical centers, and large provider groups nationwide to manage complex team schedules that improve both employee satisfaction and patient coverage while mitigating inefficiency.
High Alpha is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. Founded in 2015 by tech veterans Scott Dorsey, Eric Tobias, Mike Fitzgerald and Kristian Andersen, the Indianapolis-based firm pioneered the venture studio model. To date High Alpha has raised $250M across three funds from leading enterprise software investors and has launched and invested in more than 70 startups, including Lessonly, Socio, Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Rheaply, LogicGate, MetaCX, Mandolin, project44 and more.
Rite-Way Thermal is known for the specialization in the supply and installation of spray applied insulation, firestop systems, expansion joints and joint sealants to industrial and commercial buildings. Rite-Way Thermal strives to be the preferred contractor in the state of Arizona and continues to grow into new markets each year. With over 100 years of combined experience, Rite-Way Thermal has the knowledge to provide value and support on multiple levels.
Menlo Ventures offers support and investment to founders in the transformation of existing industries, create new categories and build a better future in their 44 years of investing expertise. The Menlo Ventures portfolio has backed over 70 public companies and grown to include 150+ M&A and $5 billion under management in the process.
Founded by Jason Golan, Westin Homes is a company with reputation to build elegant, high-quality homes throughout the most-desired areas of Houston. Westin Homes’ focuses on emphasis of customer satisfaction, architectural design and unparalleled attention to detail and continues to maintain and earn the trust of its homeowners, teammates, and business partners through the Westin reputation.
Westlake Yoga is the premier yoga facility in Westlake Village, CA. Westlake Yoga Co. offers its students an incredible facility for hot yoga, non-heated yoga, yin yoga, meditation, sound healing, breath work, and kids and young adult yoga all in the heart of Westlake Village, CA.
ProviderScience, High Alpha, Rite-Way Thermal, Menlo Ventures, Westin Homes and Westlake Yoga all join previously announced Cusick Motorsports partners: LOHLA SPORT, Fizzy Beez, Liberty Group, Kitchen Mart, the Law Offices of Gerald L. Marcus, CarBlip, 181 FremontResidences, a Jay Paul Company, Romak Iron Works, Agromin, Mosaic Animal CareGroup, The Thermal Club and Mr. and Mrs. James Lowes.
Wilson and the Dreyer & Reinbold Racing Cusick Motorsports crew begin their preparations for the Greatest Spectacle in Racing this week at the IMS Open Test on Thursday and Friday. Following the test, the No. 24 Dreyer & Reinbold Cusick Motorsports CareKeepers Chevrolet will next see the famed 2.5-mile oval on Tuesday, May 16th for opening practice ahead of the 107th Running of the Indianapolis 500 on May 28th.
Source: https://www.forbes.com/sites/brucemartin/2023/04/19/it-has-taken-a-village-for-cusick-motorsports-indianapolis-500-effort-as-carekeepers-elevated-to-primary-partner/