- Glance has acquired India’s Gambit to introduce its NFTs to Gen- Z and enhance the mobile gaming experience for its users.
- Piyush Shah, COO of Glance and co-founder of InMobi Group, also confirmed the acquisition though he didn’t reveal the financial details of the deal.
- Furthermore, the COO said the company seeks to collaborate with more gaming firms, gamers, and influencers.
Google-backed firm Glance has acquired India’s Gambit in order to bring its NFTs to Gen-Z and provide a high-performance mobile gaming experience.
COO of Glance, and co-founder of InMobi Group, Piyush Shah, denied sharing the financial details of the deal. However, he did confirm the acquisition. In an interview, the CEO talked about the benefits of the acquisition to the Jio-platforms backed firm. It will help the firm to bring live game shows and provide incentives to NFTs, improving the gaming experience for its users.
Gaming is the latest focus for Glance, which partners with phone makers to bring media, entertainment, and news content to users’ lock screens on handsets. The startup, with a presence on over 400 million devices, piloted casual games on its platform last year and immediately found acceptance among users.
Glance, that by collaborating with mobile manufacturers to bring media, news, and entertainment on users’ mobile screens on headsets, has set Gaming as its latest priority. Last year, the startup, with a presence on more than 400 million devices, deployed casual games on its platform. The platform quickly got recognition from the users.
Glance is known for acquiring small firms and scaling their offerings, at the same time broadening its platform. Recently, it has acquired younger firms such as Roposo and Shop101.
Further, he pointed out that approximately 10 million are watching live gaming streams on Glance. From there, the idea generated was to bring live game shows on the platforms.
He then notes that NFTs will be quite beneficial to users. He explains that it will have utilitarian benefits, where users will be able to create strong characters in games, and simultaneously NFTs can be listed and traded on NFT marketplaces and exchanges, helping users to own and earn NFTs.
The COO, however, did not reveal which blockchain the startup and players it intends to collaborate with for launching NFTs, quoting that Glance’s web3 push is still at the budding stage. However, Glance has been exploring space for over nine months now.
Moreover, he shared that the startup also plans to collaborate with other gaming firms, gamers, and influencers. The platform’s NFTs will capture micro-moments from the game, and high-order virtual avatars added the COO. It is also important to note here that Glance will not be bringing a six-year-old Gambit offering due to local regulation in India.
Source: https://www.thecoinrepublic.com/2022/03/25/indias-gambit-acquired-by-google-backed-glance-as-its-nft-push/