Part of Forbes’ enduring power is brand consistency: It’s a one-word code for success and entrepreneurial capitalism, whether on a newsstand or in a rap lyric. Equally important: our ability to show up pretty much anywhere, whether geographically—we currently span 82 countries—or on just about any media platform.
That latter phenomenon isn’t an accident. As audiences migrate, we consciously follow them. For the past few years, that has increasingly meant social platforms, where we currently have more than 61 million followers combined. Places like Instagram and LinkedIn are no longer just a space for promotion and referral traffic, but rather unique formats that challenge us to tell complete, end-to-end stories.
This area excites us so much that we’ve formed a new editorial group to focus on how we tell Forbes stories in places that aren’t operated by Forbes. That means a heavier emphasis on video and graphics. Podcasts that also double as YouTube shows. And a new Forbes Creator Network, which leverages our leadership in discovering and championing these influencer-entrepreneurs and brings the most topic- relevant stars into the world of Forbes.
“There’s no reason to change people’s behavior when we can bring them more of what they want to the spaces they already occupy,” says Timothy Pierson, who has overseen Forbes Video for the past seven years and now leads this dynamic off-platform editorial group. “This new team sits under one roof, cohesively, with a direct line to the journalists on the frontlines.”
The goal is simple: to make sure the Forbes mission endures, even as media consumption habits evolve (as they always do). Our founder, B.C. Forbes, made his name as a renowned print newspaper columnist. Today, he might very well have been a vodcaster or TikTok influencer or webinar series host. No matter the platform, the journalistic excellence remains as consistent as in B.C.’s time—and the reach has never been greater.
Source: https://www.forbes.com/sites/randalllane/2026/03/31/how-were-expanding-the-forbes-audience/