We have never seen anything like this in Netflix history before, and I’m not sure we’ve seen anything like this in the nearly 20-year history of movie streaming.
I routinely keep an eye on most streaming charts to see what’s popular and what’s fallen off, particularly on Netflix, the largest service of all. I have been watching its top 10 movie list long enough where I think it’s time to check in and tell everyone that KPop Demon Hunters premiered over three months ago, 111 days today, to be exact, and it is still currently the #1 movie on Netflix.
It has not always been #1. KPop Demon Hunters has been knocked down a handful of times. The lowest I ever saw it was #4, but 98% of the time, it’s inside the top 3, and has been #1 for the vast majority of the time since release. Probably two dozen movies have come and gone in that top slot, but KPop Demon Hunters remains. The only thing that has fallen off the chart is the sing-along version of the movie, though both movies were there for a long while.
KPop Demon Hunters ended its three-month window that Netflix counts with a 95 million view lead over Red Notice, 325 million to 230 million, a record that stood since that film was released in 2021. That 325 million is close to double #3 and #4, Carry-On and Don’t Look Up, and more than double everything else on the list, including a number of large-scale, A-lister Netflix blockbusters.
Why has KPop Demon Hunters surged to #1 yet again? Well, its big song, Golden, just went platinum, for one, but now there is starting to be a HUNTR/X “tour” going on, where in the past week or so, the girls have performed on SNL and Jimmy Fallon. By “the girls” I do not mean a video screen of animated group, I mean the real-life artists who voice the singing parts of the three girls. They are EJAE (Rumi), Audrey Nuna (Mira) and Rei Ami (Zoey). Now that they’re singing live, one interesting thing people can now see is how much each woman looks like their animated character, which I imagine is no accident.
One more factor here could be that Fortnite recently rushed out a collaboration that features the KPop Demon Hunters as part of its Halloween event. Given that Fortnite is one of the biggest games in the world, I might imagine that inspired some views as well. But yes, this is a wild record, and I have no idea how long it may end up being.
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