Topline
Horror movie M3GAN is expected to earn between $17 and $20 million at the box office in its opening weekend, close to double its $12 million budget, Variety reported, as it received months of buzz online from memes and positive reviews.
Dancers attend the Los Angeles Premiere Of Universal Pictures’ “M3GAN” at the TCL Chinese Theatre on … [+]
Key Facts
M3GAN has a 95% critics rating on Rotten Tomatoes, based on 112 reviews, and 78% audience score.
The movie took the internet by storm when its trailer was first released, showing M3GAN—which stands for model 3 generative android—dancing.
The memes continued when M3GAN’s official twitter began feuding with fellow horror doll Chucky.
The film’s publicity team has capitalized on the fun, using groups of dancers dressed as the doll to promote the film.
Despite its promising expected opening, it will most likely fail to surpass Avatar: The Way Of Water, which is estimated to make between $30 and $35 million over the weekend, according to Variety.
Key Background
M3GAN stars Allison Williams as Gemma, a designer who invents M3GAN, a doll outfitted with artificial intelligence capabilities. Williams, who also produced the film, has previously starred in other horror movies including Get Out. The titular doll is played by three different actors—Amie Donald, Jenna Davis and Kimberley Crossman.
Tangent
The Menu, another horror film that opened in November, had a $36 million domestic opening. Smile, which opened in September and employed the use of viral actors like M3GAN, opened to over $105 million. A24’s Bodies Bodies Bodies had an $11 million opening in August.
Further Reading
Source: https://www.forbes.com/sites/marisadellatto/2023/01/06/horror-movie-m3gan-expected-to-open-strong-at-the-box-office-after-rave-reviews/