Here’s Why Titleist & Pinehurst Teamed For Fitting/Retail Experience

Titleist announced plans to open an immersive fitting and retail experience at Pinehurst Resort in a move that marries two of golf’s most iconic brands.

The partnership builds on decades of collaboration between one of the game’s most trusted and popular equipment manufacturers and the celebrated destination property known as the Cradle of American Golf. Opening in September, the Titleist Shop at Pinehurst will be located at the current Don Padgett Learning Center, just steps from the resort’s main driving range and the 18^th green of the crown jewel No. 2 course, and will offer dedicated fitting services to both resort guests and day visitors.

More than just another golf retail outlet, the forthcoming addition is a testament to the continued modern evolution of the 130-year-old property in the North Carolina Sandhills. And for Titleist, which has long enjoyed the recreational trickle-down effect of having the No. 1 golf ball in professional golf for 77 years, it’s a strategic expansion into experiential retail at an immensely popular resort that’s a global draw and boasts a whopping 189 holes of golf (and counting).

“Pinehurst and Titleist have proven over time to be an ideal pairing, where a timeless setting for the game meets the finest tools needed to help players reach their greatest heights,” said Eric Kuester, Pinehurst Resort’s Executive Vice President of Sales and Marketing.

The announcement comes at a time when Pinehurst is undergoing its most dramatic expansion since its founding in 1895.

The resort recently unveiled Pinehurst No. 10 at its new Sandmines property and is starting construction this year on its No. 11 course that’s expected to open in Fall 2027. Both courses, designed by renowned architects Tom Doak (No. 10) and the team of Bill Coore and Ben Crenshaw (No. 11), sit on a 900-acre property a few minutes down the road from the main clubhouse that the resort had owned for over a decade before starting development. In addition to the new championship courses, Pinehurst’s expanded vision for the future of destination golf also includes a new clubhouse, restaurant, on-site lodging and potentially another short course and putting course.

Meanwhile, the new Titleist experiential location, which will be known as the Titleist Shop at Padgett Center, will be located in the heart of the resort – easily accessible from the main clubhouse as well as the practice facility, the Cradle Par-3 course, and the sprawling Thistle Dhu putting green. It will likely open later this year and offer recreational golfers the same fitting technology and expertise relied upon by tour pros. Pinehurst is a USGA anchor site for the U.S. Open, with both the men’s and women’s U.S. Opens returning to the resort in 2029.

“We are thrilled to be working with a destination as historic as Pinehurst on this venture,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing & U.S. Sales. “Pinehurst delivers an incredible guest experience from start to finish. Our goal is to add to that by offering dedicated golfers a one-of-a-kind product experience and storefront that accentuates the best of both brands.”

While Titleist’s Pinehurst venture breaks new ground for the brand, other equipment manufacturers have taken a similar approach with immersive destination experiences. TaylorMade, for example, operates The Kingdom at Reynolds Lake Oconee in Georgia, offering club fitting and instruction services to resort guests and members.