Halsey’s Label Promises To Release Song After Singer’s TikTok Complaint Goes Viral

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Capitol Music said Tuesday it would release Halsey’s song “So Good” on June 9, after the singer claimed on social media last week that the company was withholding the single until a “viral moment on TikTok” could be created involving it.

Halsey attends the 2022 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center … [+] for the Performing Arts on March 27, 2022 in Beverly Hills, California.

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The label relented after Halsey claimed in a TikTok video, which was set to “So Good,” that the label wouldn’t release the finished track until a “fake” social media moment could be created highlighting the song.

That video ended up going viral, garnering 8.9 million views and becoming one of Halsey’s most-viewed TikToks.

Key Background

Many people suspected that Halsey’s complaint was fake, and the viral moment over the requested viral moment was a meta-promotional tool used to drum up anticipation for the song. Halsey denied these claims on Twitter, saying they “told the truth” and had“nothing to hide.” At the time, Capitol Music would not confirm or deny the singer’s claims. Over the last few years, TikTok has become a strong influence in the music industry, with both new and old songs seeing increased popularity in streaming, sales and radio airplay after trending on the app.

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