LOS ANGELES, CALIFORNIA – MARCH 14: Halsey arrives at the 2019 iHeartRadio Music Awards which … [+]
Halsey and Suga have developed a fruitful collaborative relationship over the past half-decade. By this point, they’ve managed to turn the release of their many joint efforts into highly anticipated events for their fans, ones that just keep coming. This time around, the duo has returned with their latest single, “Lilith (Diablo IV Anthem),” which quickly made its debut on the Billboard charts with impressive sales figures and proved once again that every time these two artists work together, fans will hype them up and then deliver the results once the music arrives.
Their first collaboration occurred in 2019 when they joined forces on the hit single “Boy with Luv,” featured on BTS’s album Map of the Soul: Persona. The track became a massive success, propelling both artists back into the top 10 of the Hot 100 and contributing to BTS’s historic achievements at the time.
Following this triumph, Halsey enlisted the talents of both BTS and Suga for the track “Suga’s Interlude,” included on her album Manic. While it didn’t make it onto the Hot 100, the song was a commercial success from the start. The cut credited both Suga and BTS separately, which was one more sign that Suga meant more to Halsey than all the other members of BTS.
Now, Halsey and Suga have reunited once again on the remix of Halsey’s song “Lilith” from her alternative full-length album If I Can’t Have Love, I Want Power. Although this latest collaboration hasn’t yet reached the Hot 100, it has performed well and helped Suga achieve notable positions on several of Billboard’s rock and alternative charts.
Collaborations between artists have become the norm in the music industry. Many musicians are creatively inspired by the opportunity to work with different acts. They enjoy trying something new, and doing so allows them to reach an entirely separate fan base through partnerships. Halsey and Suga have explored these avenues in the past, but what sets them apart from most other artists is the fact that they always seem to return to one another.
Fans of either artist have developed an appreciation for the other musician, creating a rare and successful partnership that keeps delivering. Halsey and Suga have transformed their friendship into chart success and a special bond that few in the music industry share. Whenever either of them collaborates with another artist, it grabs headlines, but the recurring nature of their partnership garners even more attention, making it something of a novelty.
This concept serves as a reminder to other artists in the industry. While not entirely groundbreaking, it remains relatively uncommon. When a collaboration proves successful, musicians can consider working together again. While subsequent projects may not always achieve the same heights, the mere prospect of another joint effort is intriguing to many and can help the artists cut through the noise of the music industry, attracting attention that can potentially turn a song into a hit.
Source: https://www.forbes.com/sites/hughmcintyre/2023/06/16/halsey-and-suga-have-turned-their-friendly-collaborations-into-major-events-for-fans/